If you're looking for a higher quality culinary matcha, look no further. Fantastic color, soothing aromas, minimal astringency and bitterness ... it's ideal for those who want a high quality yet affordable matcha. Makes fantastic blended drinks, perfect for all culinary applications. It even tastes good solo, ice cold. Selected for its taste and flavor, and prized for its intense concentrations of phytonutrients and antioxidants. From Uji.