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Breakaway Matcha at Dwell on Design

By Eric Gower May 25, 2012

Breakaway Matcha at Dwell on Design

The fine people at Dwell Magazine are such matcha converts that they invited Breakaway Matcha to exhibit and pour matcha shots for all the designers and design-lovers that will flock to the LA Convention Center from June 22-24 to attend the Dwell on Design Conference.

For anyone even remotely interested in modern design, you would have a blast. It’s kind of where style and technology come together, with a focus on new designs and innovation.

I’ll be reporting live via twitter (@breakawaycook and @breakawaymatcha) — I only hope I can get away from the booth long enough to drink in at least some of the amazing things going on there.

And I hear the parties are going to be outstanding. Come join us!

Eric is the founder and chief matcha evangelist at Breakaway Matcha. He's also an author, ghostwriter, editor, cooking instructor, and private chef. For 16 years, he lived and worked in Japan, where he took deep dives into all things matcha, food, literature, arts, and culture. Eric is the author of three cookbooks: The Breakaway Cook, The breakaway Japanese Kitchen, and Eric's Kitchen. He lives and works in Marin County, CA.