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Journal

In pursuit of best self via a daily matcha practice

Matcha Harvest, Generational Farming, Wendell Berry

Matcha Harvest, Generational Farming, Wendell Berry

The 2019 matcha harvest has pretty much come to a close, as it does every year at this time. By all accounts, it's been an exceptional one.It's the busiest time of the year for both producers of matcha and processors of match […]

By Eric Gower May 20, 2019

Matcha Harvest, Generational Farming, Wendell Berry
"Enhanced" Matcha, Anyone?

"Enhanced" Matcha, Anyone?

As many of you reading this know, the combination of good matcha and good water, made with some care and love, is one of those sublime and rare experiences that can't be reduced any further. Just two things: matcha, and […]

By Eric Gower Mar 12, 2019

"Enhanced" Matcha, Anyone?
Four Styles of Matcha Drinkers

Four Styles of Matcha Drinkers

We talk with a lot of people who enjoy matcha in a variety of ways. Almost everyone is in one of these four groups.     1)  The "just give me the nutrition, please" people.These are people who most co […]

By Eric Gower Jan 5, 2019

Four Styles of Matcha Drinkers
Hate Matcha? It's a Rational Decision

Hate Matcha? It's a Rational Decision

Hate matcha? You're being rational.Many of us have had the experience of wanting to like matcha, but upon actual encounter are left with a sad, disappointed, and even mildly disgusted feeling. It's not your fault -- it's the […]

By Eric Gower Nov 29, 2018

Hate Matcha? It's a Rational Decision