As many of you know, a few years back we compiled a large (and growing) database of links to medical and clinical studies on the effects matcha and green tea have on human health.The reason we built it is that no such da […]
I do get the pleasures of sweet milky drinks in general, and sweet milky matcha drinks in particular. Matcha plays well with dairy and sugar; there's something that just hits the pleasure centers, so it's easy to understand w […]
There's so much matcha out there, it's crazy. If you don't get it and don't like matcha, you are being very rational, given that most of the matcha flooding the markets and Amazon is of such low quality it's even hard to call […]
Yes, fashion models drink matcha before fashion shows in New York. Matcha is indeed currently the "it" drink among fashionistas the world over. How did this happen?!
Worldwide, the beauty industry now bursts with g […]
Conviction in a particular belief -- being confident -- is in all likelihood the oldest medicine known to man. This confidence in our belief, whatever it is, might be earned through many years of hard work, or it may be more […]