What’s so special about your matcha? Why is it more expensive than matcha in the supermarket or Amazon?

Well … Eric’s long tenure in Japan resulted in some special relationships with some pretty obsessed farmers and processors who are driven primarily by the pursuit of excellence. Some are 25th-generation, same family, same land, same teas. None of the processes are scalable, and all are limited production. The teas have so much umami and complexity. They charge higher prices than everyone else does, but when you taste the teas, you’ll know why. We don’t mind paying higher prices for quality at these levels.