A Journey Into Rare Matcha
A Journey Into
Ultra-specialized, young-growth, extraordinary matcha.
Matcha that actually tastes great on its own..
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“I’ve replaced my coffee habit with this matcha.”Blend 94 Matcha95
"Now all other matcha brands taste clearly inferior." :)Coldbrew Original Matcha230
“Cannot get over how smooth and satisfying this is to start each day with.”Culinary Reserve Matcha48
"I had never tried cold brew before, but this matcha has us hooked!"Coldbrew Reserve Matcha90
Our Best Sellers
They're popular for a reason! Clean, vibrant, and so tasty
Blend 94 Matcha
Coldbrew Original Matcha
Culinary Reserve Matcha
Blend 94 Matcha95
Reviewsbuoyant, creamy, lush$1.63
Coldbrew Original Matcha230
Reviewspeppy, herbaceous, exhilarating$0.96
Culinary Reserve Matcha48
Reviewsvivacious, verdant, vegetal$0.49
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Best for Beginners
An easy way to get everything you need to get started with Breakaway
Matcha Flight Kit
ReviewsGive the gift of mindfulness and health
Matcha Flight Kit5
ReviewsPerfect for someone new to Breakaway
ReviewsExperience the wonders of coldbrew matcha
Your Questions Answered
Why do you call your matcha “blends?”
We find and develop relationships with obsessive matcha farmers. Like many farmers in Japan, these farmers typically operate as part of agricultural cooperatives that “bundle” their matcha harvests with other coop members, most of whom are very nearby. But it’s remarkable how different the “terroir” of matcha fields, even just hundreds of meters from one another, can be. We thus will blend tencha (leaves that are destined to become ground and turn into matcha) from different terroir into our signature blends.
Is there anything in your matcha besides matcha?
No. No sugar, additives, or any other nonsense. It’s 100% extraordinary green tea leaves, ground up into a fine powder.
Does water temperature really matter?
Yes, water temperature is utterly critical to making great matcha, for both coldbrew and warm drinks. Get the basics of water temp and matcha here.
Why is your matcha so expensive?
Mainly because the farmers and processors care so much; their processes take longer, require more steps, and are just harder. They’re pretty obsessed with producing Japan’s tastiest and healthiest matcha, and we don’t mind paying them well for the extraordinary product they produce. Rarity comes into it as well -- some blends, especially the named blends (Rikyu, SE, Hikari, and Daphne) have extremely limited production. These teas are hard to produce.
Should I be buying your organic matcha? Does it matter?
Some people insist on organic (generally for good reasons), so we searched hard for years and finally found what we feel is the tastiest and best organic matcha in the domestic Japanese market. However, our conventionally grown matcha is utterly safe, and it tends to taste better because its umami/amino acid structure is more pronounced.
Must trys for anyone looking for elegance and refinement in a matcha
Blend 98 Matcha
Blend Kamakura Matcha
Blend Rikyu Matcha
Blend 98 Matcha27
Reviewseffusive, polished, lingering$2.63
Blend Kamakura Matcha3
Reviewsluminous, silken, cloud-like$3.63
Blend Rikyu Matcha16
Reviewsdreamy, electric, spellbinding$4.30
Not sure where to start?
We know that 18 grades of matcha can be a bit overwhelming. So let us help!
Our short quiz will help you find the perfect matcha for you, based on your preferences.
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