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  • Matcha Man: Eric Gower, Breakaway Matcha

    Highlights of prominent Marin County wellness leaders, including our own Eric Gower.

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  • Foodie Round Up: Local Bakers, Makers, Producers and Artisans

    Meet the bakers, artisans, purveyors and producers who make Marin and the rest of the Bay Area the foodie destination that it is.

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  • The Best Matcha Powders, According to Matcha Obsessives

    New York Magazine’s literary critic, occasional Strategist contributor, and daily matcha drinker Molly Young, recommends Breakaway Matcha.

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  • Green Magic: The Many Benefits of Matcha

    Eric Gower discusses an obsession. The former food columnist found his calling in Japan, where he lived and worked for 16 years as an author, editor, private chef and cooking teacher.

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  • Is matcha tea the secret to weight loss?

    Everyone loves to rave about the health benefits of matcha tea, but is it really worth the hype?

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  • The Genius Of Salt And Straw's Bay Area Flavored Ice Cream

    In Salt & Straw's airy San Francisco ice cream parlors, you can indulge in esoteric flavors like pickled strawberry banana natto bread, organic roots arbequina olive oil, Mt Tam cheese with toasted Acme bread, and Breakaway Matcha and black raspberry.

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  • Bay Area Dessert Shops Elevate Matcha to New Heights

    In the Bay Area, matcha is being featured in a range of desserts — from tarts and madeleines to delicately multi-layered crepe cakes — at a growing number of restaurants and cafes.

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  • Trying to Kick Coffee? Here Are 7 Alternative Ways to Fuel Your Morning High

    "I’ve been off coffee for a while now, so this matcha is my daily ritual. I make it for myself when I get to work in the morning. It turns my brain on, cranks up the ketones, and gets me ready for a full day."

  • Breaking the Mold

    Marin’s Breakaway Matcha Is Bringing Matcha Out of the Formal Teahouse. Noticed certain lattes looking green these days? Matcha, the ground green tea from Japan, has made an electric splash in the foodie world.

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  • Nine Tips to Make Matcha Tastier and Better for You

    Matcha is having a major moment. People are consuming this green tea powder like it’s some of kind of new nut milk, using it to make everything from tea to sparkling tonics and smoothies, along with popcorn, oatmeal, even Jello, and doughnuts.

  • Matcha as a Trend (Podcast)

    In this episode we examine some theories as to why Matcha may be growing as a trend. We investigate the different facets of Matcha and take a deeper look into how it’s survived for so long and why it can continue this way in America.

  • Food & Drink: Magical elixir

    What do coders, yoga instructors and Japanophiles all have in common? A taste for a potent, fine premium green powdered tea high in antioxidants that carries health claims of lowering cholesterol, fighting cancer and slowing the aging process. And if Eric Gower has his way, many more of us will become devotees of this “liquid meditation” also known as matcha.

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  • Matcha: Silky and Smooth, It’s Not Just for Tea Ceremonies Anymore

    A silky-smooth, stimulating powder is suddenly getting (and giving) tons of buzz in the Bay Area. It’s about time, given that this stuff has existed for over 400 years. Matcha — the shade-grown, stone-pulverized, high-antioxidant, air-dried Japanese-tea-ceremony tea that tastes bitter, sweet, creamy and astringent within one sip.

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  • If You’re Not Drinking Matcha, I Don’t Know WTF Is Wrong With You

    What if I told you that you could walk into Starbucks and get a drink that improves your metabolism, cures the worst hangovers and even fights cancer for just 87 cents? Like, not even a small little bitch beverage but a venti drink. One that will change your life more than PSLs changed the lives of basics everywhere.

  • IS MATCHA GREEN TEA THE NEXT ULTRA-TRENDY BEVERAGE?

    Matcha's a nuanced thing. Referring to matcha as one entity would be "like lumping all wine, ever, into one single category," Gower says. Instead, it's better to think in terms of "a continuum of matcha," because there's high-end matcha and low-end matcha, with serious taste and quality swings in between.

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  • Matcha: The Seriously Green, Super Healthful Green Tea

    Matcha is fun to make, since you're not brewing it as you would tea but mixing it up: This is why you get so many antioxidants, since you're actually eating the tea rather than steeping and removing the leaves. You simply put some matcha powder into a cup, add hot water and then whizz it up with a milk frother.

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  • Break Into Breakaway
    Matcha

    A connoisseur of high-quality, finely milled green tea, Gower likens most of the product on the market to Two-Buck Chuck. Which is why he scoured Japan for sixteen years for the most premium brew and brought it stateside in convenient 30-gram tins.

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  • Breakaway Matcha: Green Tea for Connoisseurs

    Turns out my photos couldn't do it justice, but this deep green powder is exceptional; I can eat it off my finger. But the brewed tea is smooth and almost nutty/rich tasting, with zero bitterness. And it's fun to make, like a little green cappuccino.

  • The SF Chronicle Discovers Breakaway Matcha

    We were thrilled to find Breakaway Matcha on the cover of last weekend’s SF Chronicle! (Marin edition) Full article is below — click a panel to blow it up for easier reading. Thanks to Carey Sweet and everyone at the Chronicle...

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  • Will Matcha Become the New Espresso?

    You've probably heard of matcha, a form of high-quality Japanese green tea that has been ground into a powder. It's been showing up in ice cream, shakes and smoothies, salt, cookies and cakes, and even chocolate truffles and frosting.

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  • Matcha in Varying Grades of Deliciousness

    An editor can’t drink even the best brew all day, however, if she wants to keep her skin flawless. At some point, one must switch to water or tea, and when we need an afternoon kick, a premium green tea is just the thing.

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  • 28 Days of Breakfast: Brew a New Morning Ritual

    Matcha is special. It’s not steeped. Most teas are either loose-leaf or bagged, and one steeps the tea and tosses the bag or leaves at the end. But matcha is different: it’s stoneground, using big granite wheels...

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  • San Anselmos Eric Gower is on a Mission for Matcha

    It's so high-end that it's served at the three-star Michelin-rated French Laundry and Meadowood, and it even made an appearance at the White House, when former Obama classmate Pamela Hamamoto of Tiburon...

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  • Breakaway Matcha on
    Aha Life

    In the world of green tea, Breakaway Matcha is unsurpassed. The San Francisco-based company answers the demand for artisanal matcha tea by sourcing and customizing hyper-premium blends.

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  • Tea Business Spotlight: Breakaway Matcha

    I’ve not tried to be all things to all people. I offer a very special, and specialized, product, and the associated teaware to enjoy it to its fullest. It’s a hyperniche, if you will; most tea companies have far too broad of a selection in my opinion.

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  • Breakaway Matcha

    When Eric started to advertise his matcha and the health benefits, I was enthusiastically on board. Infectious, that is how I would describe Eric's passion for his matcha. I felt like a queen when I received a response inquiring...

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  • A contemporary shift
    in matcha

    The matcha tasted wonderful, not bitter or watery. They’ve got the amounts worked out just right. There is no learning curve as there is with the traditional wooden whisk, just some easy foam from the battery-operated frother.

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  • Take a Break with Breakaway Matcha

    If you’re looking for a special treat that’s also incredibly nutritious, matcha fills the bill. Matcha is a particular type of green tea, prepared in a particular way that makes it one of the great superfoods on the planet.

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  • why, what, matcha? ::

    I LOVE drinking a cup of matcha before I do my practice as it is so energizing and even somehow meditative. Because I teach inconsistent hours, I often found myself feeling drained by the middle of the day, and certainly so by the end of the week.

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  • Getting My Matcha Fix

    Ever since my first time trying matcha (powdered pure green tea) in Tokyo several years ago, I’ve been hooked. I still recall sitting in the middle of a garden watching a presentation of the traditional tea ceremony: such a formalized, elegant, meditative affair.

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  • High on Matcha

    There are days now where I will have 2 or 3 of these Matcha drinks, get high, and never get low, which is my chief complaint with coffee. The lows are anxiety ridden and exhausting.

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  • Business of the Week: Breakaway Matcha

    The health benefits of matcha are enormous. The average Japanese person drinks five to seven cups of green tea a day. Japanese researchers believe that health issues like...

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  • Making Breakaway Matcha

    The health benefits of matcha are enormous. The average Japanese person drinks five to seven cups of green tea a day. Japanese researchers believe that health issues like...

    FULL ARTICLE

  • Breakaway Matcha Podcast
    Interview

    Unlike most online tea stores, Breakaway Matcha only sells one type of tea. I had a good time interviewing Eric Gower. He lived in Japan for many years and is passionate about matcha.

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  • SpaBuzz Discovers Breakaway Matcha

    Forget what you know about green tea. Breakaway Matcha tea is unlike any other green tea I have tried. According to their website, “Breakaway Matcha specializes in sourcing, custom blending, and distributing the highest-quality matcha on earth.”

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  • Breakaway Matcha Tea
    Review

    I've had other matcha before and the quality and flavor of this tea far surpassed any I've tasted prior. Both the flavor and the buzz are what I'd describe as S-M-O-O-T-H-E. I'm not a fan of coffee (despite loving the taste and smell) because it makes me too jittery...

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  • Matcha: What it is and Why You Should be Drinking It

    By now most of us have heard about the healing powers of green tea, but one type in particular—matcha, a powdered green tea—is especially potent. In fact, 1/4-1/2 teaspoon of matcha is equal to 8 to 10 cups of regular tea in terms of its antioxidant power, which...

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Matcha Tea Tool Kit
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Coldbrew Bottle
The ideal way to store your matcha
Coldbrew Bottle