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The ideal way to store your matcha
Matcha
18 rare matcha blends sourced directly from Japanese growers obsessed with extreme quality.
Your top pick
About Blend 94 Matcha
A feisty, gorgeous matcha that's ready to slap you with its attitude.
Racy. Fantastic color, heady aromas, intense "matcha" taste (think strong green tea ice cream), faint twinges of bitterness and astringency (which gives it its sass).
Plenty of umami and natural sweetness means it pairs beautifully with savory food.
Why do people like our matcha so much?
The 94 is our recommended intro into hyperpremium. It's a beautiful epicurean experience and phenomenal value that soars above similarly priced matcha. Has verve and power, like a zen wake-up stick.
From Tawara, Uji, Kyoto Prefecture.
About Blend 93 Matcha
The perfect entry-level hyperpremium matcha; that is, it's got lovely umami, has a vibrant, emerald color, has little bitterness or astringency, and has a nice, long finish that leaves a sweet and delicious aftertaste in the mouth (and also makes the breath fresh and sweet).
Why do people like our matcha so much?
Tastes like a combination of barely-cooked green beans, baby summer squash, and oceanic brine, all steeped in an earthy mellowness.
A tremendous value at this price.
From Uji, Kyoto, Japan.
About Coldbrew Original Matcha
Umami galore makes this remarkable tea taste sweet. Has a creaminess that almost tastes milky, and, when properly prepared, creates a crema not unlike a Guinness draft. Has a long, beautiful finish.
Why do people like our matcha so much?
Produces a clean energy that leaves you feeling sated, your stomach feeling jubilant, and your brain feeling optimized. An incredible value for a really tasty matcha. From Uji, the Mecca of great matcha.
About Blend Rikyu Matcha
This tea, whipped up thick, seems to send memory into overdrive; into a contemplative state. We think Sen No Rikyu, the most masterful and original matcha connoisseur in Japan's very long history of tea, would have marveled at its rich, umami-laden flavor, brilliant color, and ridiculously long finish.
This is dreamy tea that tastes beautiful in any concentration, thick or thin, and sates like nothing else. From Ujitawara, Kyoto.
Why do people like our matcha so much?
And we can't help but love Rikyu even more after a comment from one of California's most distinguished tea teachers, Douglas Huskins, who said: "If Rikyu were alive today, I suspect his modernist approach to tea would look a lot like Breakaway Matcha's."
About Houjicha
This houjicha is 100% green tea. But instead of using the leaves, as we do for matcha, it's the stems of the plant that are used. The stems get roasted in big clay pots over a charcoal fire until they turn brown and very aromatic. They then get milled and turned into fine powder.
You use a scant gram of this powder to make a cup tea, using the same matcha frother you're already using.
The taste is just delightful -- toasty and roasted flavors meld with classic green tea flavors. It's mellow and nutty and almost sweet, with caramel notes. We especially enjoy it after dinner / before bed.
There are four great things about this houjicha:
It's decaf! Well, as close to caffeine-free as decaf coffee is; not 100%, but close. You can drink it anytime and not worry about the caffeine.
We get the satisfaction of using the entire plant, not just the leaves for matcha. It feels good to consume these stems. So much better than using them just for compost! Zero waste.
Excellent for coffee lovers. The smoky, nutty, roasted flavor profile and aromas are usually a hit with coffee lovers.
Very affordable -- roughly 35 cents per serving.
About Hyperpremium Organic
For four years, we hunted all over Japan to find an organic matcha that merits inclusion into our hyperpremium lineup, and here it is, at long last. A blend of organic matcha that hits all the right notes: big umami, electric color, rich creamy sweetness with only faint traces of bitterness, and a huge finish that lingers on the tongue long after it's swallowed.
Why do people like our matcha so much?
From a Kagoshima (Kyushu) coop that has finally figured out how to make a delicious organic matcha.
About Single-Serve Coldbrew Original Matcha
Need a convenient way to make coldbrew matcha on the go?
Perfect for travel -- they weigh almost nothing and take up almost no space. Many people keep them in purses, gymbags, carry-ons, even cars! Cyclists and fitness enthusiasts love them -- coldbrew is so much more satisfying than water when thirsty.
Each packet contains 1.5 grams of Coldbrew Original, the perfect amount of matcha for an 8 to 12-oz serving (depending on how thick/thin you like it).
Simply fill your water bottle, mason jar, or other clean jar with icy-cold water (with or without actual ice--just be sure the water is very cold), add the matcha, and shake hard for about 10 seconds. Microbubbles will begin to form and eventually create a gorgeous crema on top that resembles a Guinness draft!
About Coldbrew Reserve Matcha
Our most elegant coldbrew.
Aromas of baby vegetables, pea tendrils, and new grasses. It has an ultra-fine, fluffy texture, heaps of chlorophyll, and its brothy umami comes out full force, even at icy temperatures. An exceedingly smooth coldbrew matcha with a long, creamy finish that leaves the palate feeling silky and happy.
Why do people like our matcha so much?
From Uji, the birthplace of matcha in Japan.
About Blend 97 Matcha
Our best-selling hyperpremium, and for good reason.
The color is wildly vibrant. Mouth entry is wondrous and seamless. The tea is sweet, with almost no trace of bitterness (this is rare in the matcha world). Clean, with just the right amount of earthiness. Makes crema that's rich, thick, and delightful. A pure joy to sip.
Why do people like our matcha so much?
From Ogura, Uji (Kyoto), Japan's oldest and most distinguished matcha appellation.
About Matcha Flights
3 beautiful jars, 4 grams of beautiful matcha in each.
A truly elegant way to package small quantities of matcha and gives you the chance to taste any of our blends without committing to a larger purchase.
These arrive in a custom designed matte black box with a kimono-stenciled obi, perfect for gifting.
If you're curious about any of our blends, this is for you: you can mix and match any 3 of our 12 hyperpremium matcha.
About Culinary Reserve Matcha
If you're looking for a higher quality culinary matcha, look no further.
Fantastic color, soothing aromas, minimal astringency and bitterness ... it's ideal for those who want a high quality yet affordable matcha. Makes fantastic blended drinks, perfect for all culinary applications. It even tastes good solo, ice cold.
Why do people like our matcha so much?
Selected for its taste and flavor, and prized for its intense concentrations of phytonutrients and antioxidants.
From Uji, Kyoto.
About Blend Hikari Matcha
Matcha of this extreme quality is exceedingly hard to produce and to procure, yet here it is, thanks to an obsessed grower who offered it to us.
This matcha is pure pleasure -- it's like drinking light infused with chlorophyll. It bestows a brothy umami torrent that continues long after swallowing (up to several full minutes of finish), and its ultra-fine texture and overall quality mean that it whisks up into gorgeously thick clouds of emerald froth that remain in the tumbler long after the liquid is gone.
Why do people like our matcha so much?
Dominant aromas are freshly picked young peas, shiitake, and sweet cream. Silky as it gets. Its high levels of L-theanine and other amino acids snap the brain to attention, making it the perfect beverage for prolonged bouts of study, writing, or any other intellectual pursuit.
From a truly talented matcha farmer near Byodoin Temple, Uji, Kyoto, Japan.
About Coldbrew Organic Matcha
This is the most vibrant and alive organic coldbrew we've tasted.
Grown and stone-milled in Kagoshima, Japan's semi-tropical deep south. Tastes like the smell of spring in Japan. Certified USDA Organic, also meets the much-stricter EU and Japan organic standards. Just beautiful served icy cold.
Why do people like our matcha so much?
Organic matcha doesn't get much better than this.
About Blend Daphne Matcha
Just when we thought matcha couldn't possibly get any better than the Hikari, along comes a blend from yet another obsessive farmer that startles even us. It's hard to imagine matcha -- or any beverage, for that matter -- improving on this.
Why do people like our matcha so much?
So much natural sweetness and elegance. Pure umami, notes of drawn butter and pureed asparagus. Otherworldly.
From Ogura, Uji, Kyoto Prefecture.
About Blend 98 Matcha
Crazy umami. Make it thick and enjoy the lustrous whorls and creamy -- yet light! -- texture, mouthfeel, and drawn-out finish. Taste reminds one of just-picked asparagus, though the aroma of the powder is of hyperfresh cacao. Loaded with l-theanine that helps keep you focused and alert for hours.
Why do people like our matcha so much?
Another winner from our favorite matcha coop in Ujitawara, Kyoto.
About Blend 95 Matcha
It's rare to find a matcha this smooth, with this much umami, at this price. Lovely sweet notes emerge from this chlorophyll-rich blend of choice tencha leaves from a family coop in Uji.
Tastes like sous-vide-cooked baby vegetables, shiitake powder, and miner's lettuce.
Why do people like our matcha so much?
An absolutely brilliant introduction to quality matcha.
From Ujitawara, Kyoto.
About Culinary Original Matcha
If you're planning on using matcha as an ingredient--that is to say, you'll be baking with it or plan to add milk, sugar, or ingredients in smoothies, lattes, frappuccinos, etc., this is the matcha you want.
It's a robust matcha with excellent color, good umami, and imparts a very smooth "matcha" taste to dishes. It makes superb foamed milk drinks, and even makes a good matcha salt.
Why do people like our matcha so much?
There really is no compelling reason to use a better quality sipping/savory matcha for these purposes; if you'll be applying oven or stovetop heat, or will be adding fat (milk) and sweetness to it, our culinary blend is the ideal matcha. From Uji (Kyoto).
About Culinary Organic Matcha
Organic culinary is finally here! While some people enjoy this matcha as coldbrew, it's really all about cooking. If you're planning on using matcha as an ingredient--that is to say, you'll be baking with it or plan to add milk, sugar, or ingredients in smoothies, lattes, frappaccinos, etc., and you'd prefer to have organic, this is the matcha you want. It's a robust matcha with very good color and imparts a very smooth "matcha" taste to dishes. It makes superb foamed milk drinks, and even makes a good matcha salt.
Why do people like our matcha so much?
There really is no compelling reason to use a better-quality, sipping/savory matcha for these culinary purposes; if you'll be applying oven or stovetop heat, or will be adding fat (milk) and sweetness to it, and organic is important to you, this is the ideal matcha.
From Uji, Kyoto.
About Blend Jizo Matcha
Our newest and most intriguing matcha.
Dreamlike and rare, produced in Gokasho (Uji, Kyoto) with the classic "honzu" method (shading the tea fields with reeds). Pronounced umami and a long, long finish. Quite chocolatey on first sip, followed by tastes of spring baby vegetables and fresh herbs.
Obsessive Japanese matcha farmers dreamed this one up. Each leaf is coddled and tended to, from first bud to ground matcha.
Why do people like our matcha so much?
As with all of our matcha, there is just one harvest a year, in early May, and all leaves are picked by hand. 100% stone ground. Naturally fertilized with ground sardine, herring, and beef bones.
A true gem of a matcha, very difficult to find matcha of this quality.
About Blend Kamakura Matcha
This spectacular matcha is our staff favorite. We like it thin, but we especially like it thick. Froths to a stunning texture that's light and full bodied at the same time. Notes of raw cacao nibs. Inhaling its aromas is like passing out in a tea garden. The delights continue long after it's swallowed.
Why do people like our matcha so much?Origin: Ujitawara, Kyoto. From our very favorite fastidious growers.
Name origin: From the historic and beautiful city in Kanagawa Prefecture, Japan's ancient capital and home of Japanese zen buddhism.
About Blend Satoshi Matcha
This matcha is flawless.
It's everything you want in a top-grade matcha: creamy, silky, graceful, not even a hint of bitterness. Wildly vibrant color looks photoshopped! Dominant aromas are raw sugar, rain-soaked young grass, and sweet peas. Umami on the back palate, almost meaty, grilled chanterelles. Such a long, sweet finish. You'll want to lick every last drop.
Why do people like our matcha so much?
Origin: Nishio, Aichi Prefecture (near Nagoya), Japan. Very pristine environment. The very best that Nishio produces.
Name origin: Satoshi Nakamoto, creator of the Bitcoin protocol. We imagine this is the tea he'd be drinking.