Journal

Matcha is one of those beverages that invites lingering of all sorts. If it’s good, the taste lin...

Throughout this website, in our packaging, and in our written and spoken communications, we stres...

We get this question all the time. Dr. David Elmer, an OBGYN at Nantucket Cottage Hospital in Nan...

We get a lot of calls and emails asking about caffeine and matcha. The short answer is that is ha...

It may seem ridiculous to some, but I think of a daily matcha habit as a cross between meditation...

This week I’ve been rereading Charles Duhigg’s utterly absorbing book, The Power of Habits, and a...

“Would you care for a cup of matcha?” asked my DENTAL HYGIENIST the other day at the end of my cl...

Confused about which matcha to try? You’re not alone. The first step is to figure out why you’re ...

Coldbrew matcha.  Really? Really. We’ll talk about the pleasures of drinking icy-cold matcha in a...

Happy new year to all matcha fans (and to everyone else, for that matter). There’s something spec...