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Perfect coldbrew everytime
The ideal way to store your matcha
The ideal way to store your matcha
Matcha
18 rare matcha blends sourced directly from Japanese growers obsessed with extreme quality.
Your top pick
About Blend 94
A feisty, gorgeous matcha that's ready to slap you with its attitude.
Racy. Fantastic color, heady aromas, intense "matcha" taste (think strong green tea ice cream), faint twinges of bitterness and astringency (which gives it its sass).
Plenty of umami and natural sweetness means it pairs beautifully with savory food.
The 94 is our recommended intro into hyperpremium. It's a beautiful epicurean experience and phenomenal value that soars above similarly priced matcha. Has verve and power, like a zen wake-up stick.
From Tawara, Uji, Kyoto Prefecture.
About Blend 93
The perfect entry-level hyperpremium matcha; that is, it's got lovely umami, has a vibrant, emerald color, has little bitterness or astringency, and has a nice, long finish that leaves a sweet and delicious aftertaste in the mouth (and also makes the breath fresh and sweet).
Tastes like a combination of barely-cooked green beans, baby summer squash, and oceanic brine, all steeped in an earthy mellowness.
A tremendous value at this price.
From Uji, Kyoto, Japan.
About Coldbrew Original
Umami galore makes this remarkable tea taste sweet. Has a creaminess that almost tastes milky, and, when properly prepared, creates a crema not unlike a Guinness draft. Has a long, beautiful finish. Produces a clean energy that leaves you feeling sated, your stomach feeling jubilant, and your brain feeling optimized. An incredible value for a really tasty matcha.
About Blend Rikyu
This tea, whipped up thick, seems to send memory into overdrive; into a contemplative state. We think Sen No Rikyu, the most masterful and original matcha connoisseur in Japan's very long history of tea, would have marveled at its rich, umami-laden flavor, brilliant color, and ridiculously long finish.
This is dreamy tea that tastes beautiful in any concentration, thick or thin, and sates like nothing else. From Ujitawara, Kyoto.
And we can't help but love Rikyu even more after a comment from one of California's most distinguished tea teachers, Douglas Huskins, who said: "If Rikyu were alive today, I suspect his modernist approach to tea would look a lot like Breakaway Matcha's."
About Hyperpremium Organic
For four years, we hunted all over Japan to find an organic matcha that merits inclusion into our hyperpremium lineup, and here it is, at long last. A blend of organic matcha that hits all the right notes: big umami, electric color, rich creamy sweetness with only faint traces of bitterness, and a huge finish that lingers on the tongue long after it's swallowed. Compares in taste and refinement with our Blend 94.
From a Kagoshima (Kyushu) coop that has finally figured out how to make a delicious organic matcha.
About Single-Serve Coldbrew Original
Need a convenient way to make coldbrew matcha on the go?
Perfect for travel -- they weigh almost nothing and take up almost no space. Many people keep them in purses, gymbags, carry-ons, even cars! Cyclists and fitness enthusiasts love them -- coldbrew is SO much more satisfying than water when thirsty.
Each packet contains 1.5 grams of Coldbrew Original, the perfect amount of matcha for an 8 to 12-oz serving (depending on how thick/thin you like it).
Simply fill your water bottle, mason jar, or other clean jar with icy-cold water (with or without actual ice--just be sure the water is very cold), add the matcha, and shake hard for about 10 seconds. Microbubbles will begin to form and eventually create a gorgeous crema on top that resembles a Guinness draft!
About Coldbrew Reserve
Our most elegant coldbrew. Aromas of baby vegetables, pea tendrils, and new grasses. It has an ultra-fine, fluffy texture, heaps of chlorophyll, and its brothy umami comes out full force, even at icy temperatures. An exceedingly smooth coldbrew matcha with a long, creamy finish that leaves the palate feeling silky and happy.
About Blend 97
Our best-selling hyperpremium, and for good reason.
The color is wildly vibrant. Mouth entry is wondrous and seamless. The tea is sweet, with almost no trace of bitterness (this is rare in the matcha world). Clean, with just the right amount of earthiness. Makes crema that's rich, thick, and delightful. A pure joy to sip.
From Ogura, Uji (Kyoto), Japan's oldest and most distinguished matcha appellation.
About Matcha Flights
3 beautiful jars, 4 grams of beautiful matcha in each.
A truly elegant way to package small quantities of matcha and gives you the chance to taste any of our blends without committing to a larger purchase.
These arrive in a custom designed matte black box with a kimono-stenciled obi, perfect for gifting.
If you're curious about any of our blends, this is for you: you can mix and match any 3 of our 12 hyperpremium matcha.
About Culinary Reserve
If you're looking for a higher quality culinary matcha, look no further.
Fantastic color, soothing aromas, minimal astringency and bitterness ... it's ideal for those who want a high quality yet affordable matcha. Makes fantastic blended drinks, perfect for all culinary applications. It even tastes good solo, ice cold.
Selected for its taste and flavor, and prized for its intense concentrations of phytonutrients and antioxidants.
From Uji, Kyoto.
About Blend Hikari
Matcha of this extreme quality is exceedingly hard to produce and to procure, yet here it is, thanks to an obsessed grower who offered it to us.
This matcha is pure pleasure -- it's like drinking light infused with chlorophyll. It bestows a brothy umami torrent that continues long after swallowing (up to several full minutes of finish), and its ultra-fine texture and overall quality mean that it whisks up into gorgeously thick clouds of emerald froth that remain in the tumbler long after the liquid is gone.
Dominant aromas are freshly picked young peas, shiitake, and sweet cream. Silky as it gets. Its high levels of L-theanine and other amino acids snap the brain to attention, making it the perfect beverage for prolonged bouts of study, writing, or any other intellectual pursuit.
From a truly talented matcha farmer near Byodoin Temple, Uji, Kyoto, Japan.
About Blend SE
We've unearthed a dreamy and rare matcha here. It's made in a valley in Uji (Kyoto) that's been producing great matcha for at least 400 years. If you ever want to know what pure umami tastes like, look no further. The finish can rev on for several minutes, leaving you to wonder how an aroma and texture can linger for so long. Pure electric green color, with aromas that exude fresh chocolate.
Matcha of this quality requires the time-tested "honzu" method of cultivation and harvest, the ancient canopy made with bamboo poles, reeds, hemp string, and straw to filter out sunlight. In the Ogura area, there is a large pond where thick reeds grow. Every leaf is coddled, in ways only obsessive Japanese matcha farmers can dream up, from first bud to ground matcha.
Drink it thick.
About Coldbrew Organic
This is the most vibrant and alive organic coldbrew we've tasted. Grown and stone-milled in Kagoshima, Japan's semi-tropical deep south. Tastes like the smell of spring in Japan. Certified USDA Organic, also meets the much-stricter EU and Japan organic standards. Just beautiful served icy cold. Organic matcha doesn't get much better than this.
About Blend Daphne
Just when we thought matcha couldn't possibly get any better than the Hikari, along comes a blend from yet another obsessive farmer that startles even us. It's hard to imagine matcha -- or any beverage, for that matter -- improving on this.
So much natural sweetness and elegance. Pure umami, notes of drawn butter and pureed asparagus. Otherworldly.
From Ogura, Uji, Kyoto Prefecture.
About Blend 100
The first thing you notice upon tasting is the creamy body and silky smooth mouthfeel. The color is a hallucinogenic bright green. This blend has sweet aromas redolent of fresh young grass, young bamboo, raw sugar, and chlorophyll. It has the ethereal vegetal notes of just-picked asparagus and sweet peas on the vine, balanced by earthier, umami-laden undertones of perfectly grilled mushrooms.
The catechin-rich treble notes on the finish are long and remarkable; it keeps delivering these sweet flavors long after it's swallowed.
Origin: Nishio, Aichi Prefecture (near Nagoya), Japan. Very pristine environment, incredible terroir.
About Blend 99
From a young producer in Ogura, Uji (Kyoto) who’s not afraid to relentlessly experiment in pursuit of the most umami-packed, clean, nutritious, shockingly beautiful matcha he can do.
This is an earthy matcha, as "matcha-y" as it gets. It's intense, in so many ways. One of the fullest-flavored matcha we've come across. Light touches of astringency.
It's a dreamy matcha that will snap your nervous system into full attention mode.
About Blend 98
Crazy umami. Make it thick and enjoy the lustrous whorls and creamy -- yet light! -- texture, mouthfeel, and drawn-out finish. Taste reminds one of just-picked asparagus, though the aroma of the powder is of hyperfresh cacao. Loaded with l-theanine that helps keep you focused and alert for hours.
Another winner from our favorite matcha coop in Ujitawara, Kyoto.
About Blend 95
It's rare to find a matcha this smooth, with this much umami, at this price. Lovely sweet notes emerge from this chlorophyll-rich blend of choice tencha leaves from a family coop in Uji.
Tastes like sous-vide-cooked baby vegetables, shiitake powder, and miner's lettuce.
An absolutely brilliant introduction to quality matcha.
From Ujitawara, Kyoto.
About Culinary Original
If you're planning on using matcha as an ingredient--that is to say, you'll be baking with it or plan to add milk, sugar, or ingredients in smoothies, lattes, frappaccinos, etc., this is the matcha you want.
It's a robust matcha with excellent color, good umami, and imparts a very smooth "matcha" taste to dishes. It makes superb foamed milk drinks, and even makes a good matcha salt.
There really is no compelling reason to use a better quality sipping/savory matcha for these purposes; if you'll be applying oven or stovetop heat, or will be adding fat (milk) and sweetness to it, our culinary blend is the ideal matcha. From Uji (Kyoto).
About Culinary Organic
Organic culinary is finally here! While some people enjoy this matcha as coldbrew, it's really all about cooking. If you're planning on using matcha as an ingredient--that is to say, you'll be baking with it or plan to add milk, sugar, or ingredients in smoothies, lattes, frappaccinos, etc., and you'd prefer to have organic, this is the matcha you want. It's a robust matcha with very good color and imparts a very smooth "matcha" taste to dishes. It makes superb foamed milk drinks, and even makes a good matcha salt.
There really is no compelling reason to use a better-quality, sipping/savory matcha for these culinary purposes; if you'll be applying oven or stovetop heat, or will be adding fat (milk) and sweetness to it, and organic is important to you, this is the ideal matcha.
From Uji, Kyoto.