What is Auto-Refill?
Our product subscription program
You can now dial in how frequently you'd like us to send your favorite blend, and let automation take care of it all. Super easy, you never have to think about it, and you're just done.
Special pricing
Get an immediate 20% off without ever using a coupon code again.
Set it and forget it
Easily manage what you receive, and when it arrives. Cancel anytime.
A home for your matcha
Receive a complimentary German-made black-violet glass jar that is ideal for matcha storage.
Need a Jar?
The jar is important
Matcha is happiest and remains the most vibrant stored in black-violet glass. We count on you to store your matcha properly, so please let us send you a jar if you do not have one.
For 30g new customers
We'll include a free small jar.
For 30g returning customers
If you already have a jar and do not need another, select "This is a refill." Otherwise we'll send it in a jar.
For 100g, 250g, 500g + 1kg customers
We offer medium and large jars in the cart and highly recommend you get one. Subsequent orders ship in a refill bag that you'll empty into your jar.
For subscribers
The initial order ships with a free jar, and subsequent orders ship in a refill bag that you'll empty into your jar.
What's a serving?
One gram (1g) of matcha is a serving.
It's what we base all our nutritional analysis on. By volume 1g is a rounded half-teaspoon. A gram of matcha combined with 2 to 3 ounces of hot water is a serving.
Making a larger or thicker cup.
If you'd like a larger or thicker cup of matcha, just double it to 2 grams. Some people even use 3, and the really committed matcha people like 5 or 6. Experiment, and prepare it as strong or as weak as you like it.
Larger sizes = lower cost per serving.
If you're a regular drinker, the most economical way is to purchase larger sizes because the cost of a serving lowers. Matcha will keep well for a few years in the fridge, so no worries about it losing potency or vibrancy.
Why do people like our matcha so much?
The matcha world is confusing! For many folks, the sweet milkshake-ish matcha from coffee chains is the only matcha they know. But the matcha you see here is very different.
Drinking good matcha for the first time is a little like your first great cup of coffee, and like your first great wine experience, in one. You weren't quite expecting how good it actually tasted, given your previous experience. But there's a moment when something clicks, and your brain says, "yes, please, you definitely need this!"
“...Elegant, soothing, dreamy ... hints of chocolate, lingering dreamy aftertaste, no bitterness--Love it. I refuse to drink Matcha unless it's from Breakaway.” – Christine
Unlocking the Mystery
Preparing matcha isn't like steeping a tea bag, so it might seem mysterious. With regular tea you steep it, throw away the tea, and drink the extract. Quality matcha is 100% green tea leaves, but they are ground into a fine powder using traditional granite grinding stones. You scoop some into a cup or bowl, add water (cold or hot) and then whisk it into a frothy brew. The powdery tea leaves get suspended in the water, long enough for you to consume it, leaves and all. Because you're drinking the entire plant, and not just the extract, it has a very different metabolic effect. Most of the really good health properties of matcha are found in the insoluble fibers of the tea, giving you all the tea’s many health benefits.
Obsessed (For 20 Generations)
Quality matters with almost everything, but it really matters with matcha. It's why we’ve been so picky when it comes to identifying growers who care the most. We believe we've identified the highest quality growers doing matcha anywhere in Japan. Most are clustered around Kyoto, in a place called Uji; and premium matcha is what they do there. Some farms go back 20 generations -- that’s more than 600 years of tea cultivation. And over 600 years of obsession. They're infatuated with this beautiful plant, and so are we. While we do offer culinary grades of matcha for culinary purposes and for lattes, it's the higher, hyprepremium grades we're best known for. It's relatively expensive because it's the hardest to make; it’s very time intensive, labor intensive, and knowledge intensive … but all of our matcha embodies the five tell-tale signs of a great matcha: maximum umami, an electric green color (it almost looks fake), intoxicating vegetal aroma, creamy frothability (achieved through traditional granite grinding mills), and a long, stunning finish.
Discriminating. For a Reason
We've identified 18 matcha that meet our standards for truly great matcha. We constantly get pitched to try various matcha, but the bar is set very high. We’ve never deviated from these sky-high standards. Our earliest clients include all four of California's three-Michelin-starred restaurants (The French Laundry, Benu, Atelier Crenn, and Single Thread), which are among the most lauded restaurants in the world.
On Your Own Terms
There’s far too much pressure to buy now, act now! Please don’t feel rushed. We aren’t going anywhere. Whenever you're ready -- and only when you're ready.
Breakaway Promise
We stand behind our teas and teaware, and want you to be not just satisfied with them, but thrilled. If for any reason you're not, just let us know and we'll do our best to make it right.
Tried this one because of the "staff favorite" words in the description. Enjoying, very much.
It's me again. I know I just did a review about 8 months ago, but I just have to say: I have been an avid Breakaway Matcha drinker since 2010. Blend Kamakura is smooth sailing meets umami deliciousness. It starts off every single one of my mornings, and this is not an exaggeration. I love it.
My name is Cynthia and I am a recent convert to matcha from a 30-year dedicated coffee-drinker. In January 2023, I was hospitalized for severe stomach pain. Several weeks and tests later, it is determined that I have gastritis from excessive acid due to my gastric sleeve procedure 5 years ago.
Why am I telling you this you may wonder? Since I have found Breakaway matcha, I have not had a reoccurrence of the horrible stomach pain! I have not had coffee since January. I wanted you to know my story because your matcha, especially Blend 98 and Blend Kamakura, have helped my belly so much! I am also a Type 1 Diabetic and have celiac disease, so it is tough to find things that don't affect my blood sugar (caffeine even from black coffee causes a spike in blood sugar), are gluten free, and don't aggravate my gastritis.
Your matcha has literally helped me heal!
Yours truly, a reformed coffee addict in possession of a newly happy belly. Cheers! 🍵
Outstanding matcha.
Best way to start the day. . .every day! I love it hot or iced. Consistent and always bright green andclean tasting.
I couldn’t have purchased a better matcha
Breakaway has the best Matcha... hands down.
I discovered Kamakura when it was first introduced and what an amazing find. It is rich and full bodied but at the same time so very smooth and the umami lingers on and on. I enjoy a cup everyday.
Very good flavor!
I love this blend. I never know the correct description for matcha but this one checks all the boxes.
This is the smoothest, freshest tasting matcha I've had outside of Japan. I absolutely love the silky texture, and it sharpens my cognition and focus like nothing I've ever experienced. I'm hooked. I still love the taste of coffee, but I actually can't go back to coffee now that I've experienced the focus and creativity this matcha provides me. Somewhat sadly for my pocketbook, it's worth every penny!
Kamakura is my absolute favorite of all! It’s a mild tempered sweet green bliss of a matcha for all times of day !
This is a full bodied rich mellow not too sweet and definitely not bitter morning and early afternoon bright green matcha It’s a steady favorite! !
First time trying this blend, thought it was a little too sweet at first but the longer I had it the more I started to enjoy. Took a bit to figure out the matcha/water ratio, less is more was the lesson learned from this one!
The newest member of my beloved Breakaway Matcha lineup, Blend Kamakura is smooth and so, so vibrant.
KAMAKURA IS MY EVERYDAY MATCHA . It’s very full bodied with no trace of bitterness. I can count on a fantastic start to the day !
These Breakaway matcha blends have redefined how I think about and enjoy matcha. By far the most delicious taste experience I’ve had with matcha, and the 2 I have tried so far are distinctively different.
Kamakura is just one of the many excellent selections from Breakaway that I can’t get enough of. The purity and brightness of Kamakura is yet another luminous example of the quality you can expect from this extraordinary matcha purveyor.who has taken my tea breaks to a whole new level.
While this matcha, like every other Breakaway matcha, possesses no bitterness/astringency, it doesn't quite hit the mark. It has the strongest fragrance I've ever encountered, a deep, almost cacao-like scent you can't escape. After various temperature variations and concentrations, it became apparent that the nuances of this matcha are totally lost and drowned out as an usucha (and if you're mixing this in a latte, why?). Those complexities start to emerge with a lower water ratio. This is a koicha matcha through and through, which is unfortunate. As an usucha it's unremarkable as there aren't a lot of distinguishable/unique notes that are able shine through. It's unfortunate for this price point.
I been drinking matcha along time, but not from Breakaway Matcha, until I came upon the website “Breakaway Matcha.com“ accidentally. I could not believe my eyes on the intensity the deep color green so beautiful.
I tell my family and friends how much I love drinking matcha, all about matcha benefits, all the blends of matcha and Kamakura and Blend 94 are my favorites. I order from the one and only “BreakawayMatcha.Com”.
I love this tea 🥰
Thank you guy,
MV
Smooth, rich and one of my favorites.
fabulous matcha from an awesome company with excellent service. absolutely love eric’s enlightening messages. i am a loyal customer and breakaway is the only vendor i get my matcha from.
I started my matcha journey drinking the Coldbrew, which I still really enjoy. I have since tried a number of the Hyperpremium teas, but Kamakura is definitely my favorite. I was initially drawn to it by the description on the website. I was looking for something smooth. Now I have it on auto-refill. Oh, and I find it works well as a coldbrew.
this is currently my favorite matcha from breakaway. smooth, rich, with a note of chocolate. yum! i was planning on drinking it on occasion but has become my everyday go-to. i truly appreciate the sales because the kamakura is a bit expensive for me. note that i’ve liked all the matchas (the flights are a great way to taste around) and love breakaway’s messaging. while kamakura blend is at the top of my future order wishlist, i’ll be pleased with any of the other matchas they offer.
I have made several purchases from Breakaway as I progressed on my matcha journey. This one is the most expensive one I have bought ton date. It tastes full flavored and smooth. It had a longer lingering taste in my mouth. The smell is quite pleasant I would describe as vegetal. I'm conflicted. What I liked, the smell, the flavor, the smoothness. What I'm not sure I liked, the flavor. I think this would be desirable at certain times, but not my every day matcha. I think I prefer a less vegetal taste.
Excellent smooth beautiful green powder —depth in every cup !!
An elegant addition to my day!
Smooth as can be. My new favorite.
Full flavor depth
This will be my new favorite matcha along with my old steady Rikyu ! It is full bodied ,complex layered and not bitter in any way of course . Kamakura is definitely worth trying !
By far the BEST matcha I ever tasted. It's full of luminous emerald umami, and it's smooth with no bitter at all. My friends will spend money on a bottle of wine that lasts only one night, but this lasts a long long time and it's worth every penny and then some. There's nothing like it and it's truly like drinking Springtime. 5 green stars and a perfect 10
Our Preparation Method
Our Matcha Packing Method
Keeps matcha freshest and most vibrant
30 Servings
Your tea arrives in a mylar bag that has been flushed with nitrogen (to eliminate all oxygen, an enemy of matcha) and sealed. We send them to you this way to maximize freshness and vibrancy. You simply snip off the end of the bag and transfer the matcha into the jar. Always store your matcha cold (in your fridge), in black glass.
100 Servings and larger
Your tea arrives in mylar bags that have been flushed with nitrogen (to eliminate all oxygen, an enemy of matcha) and sealed. We send them to you this way to maximize freshness and vibrancy. You simply snip off the end of the bag and transfer the matcha into the jar. Always store your matcha cold (in your fridge), in black glass.
Your Questions Answered
Mainly because the farmers and processors care so much; their processes take longer, require more steps, and are just harder. They’re pretty obsessed with producing Japan’s tastiest and healthiest matcha, and we don’t mind paying them well for the extraordinary product they produce. Rarity comes into it as well -- some blends, especially the named blends (Kamakura, Rikyu, Jizo, Hikari, Satoshi, and Daphne) have extremely limited production. These teas are hard to produce.
No. No sugar, additives, or any other nonsense. It’s 100% extraordinary green tea leaves, ground up into a fine powder.
Location on the tea plant, mainly. Hyperpremium is the baby leaves; we only use the newest growth. Imagine baby vegetables, baby herbs, microgreens. They haven’t had much time to develop much molecular complexity, so there are no bitter or astringent notes, just clean, chlorophyll-packed umami.
Leaves used for coldbrew are slightly older, and have a little more biocomplexity to them. That complexity does add some bitterness and astringency, but it’s undetectable when prepared with ice water, so it tastes rich and creamy. Yields are tiny for the hyperpremium, and yields are bigger with coldbrew (the leaves themselves weigh more, and are larger, hence bigger yields).
This term has lost most of its meaning. Because there is no governing body of any type that monitors/controls what can be labeled ceremonial, anyone can -- and does -- use this moniker to connote quality, even though much of the “ceremonial” matcha on the marketplace is in fact barely culinary -- much of it could be better described as “industrial.”
Moreover, many tea ceremonies in Japan notoriously serve sub-par matcha. In the end, many of the ceremonies aren’t really about tea at all, they’re about choreography and pedigree. Sometimes the teas are tasty, but more often they’re oxidized and bitter and astringent; hallmarks of culinary (or worse) matcha.
Some people insist on organic (generally for good reasons), so we searched hard for years and finally found what we feel is the tastiest and best organic matcha in the domestic Japanese market. However, our conventionally grown matcha is utterly safe, and it tends to taste better because its umami/amino acid structure is more pronounced.
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