Journal

A Beginner's Guide to Matcha and Mindfulness

A daily matcha habit -- like any daily habit -- can be an excellent opportunity to pause and simply rest.
By Eric Gower

Using Matcha to "Predecide" Outcomes

There's a whole body of research on something called "implementation intention" -- a snoozer of a phrase if there ever was one. But it's relevant ...
By Eric Gower

Matcha, Andy Goldsworthy, and Ephemerality

  Most of you reading this have likely heard of the shockingly original British sculptor Andy Goldsworthy, known best for his ephemeral works that ...
By Eric Gower

Is Matcha Safe to Drink Daily?

In sum, the answer for most people is an unequivocal YES -- green tea is one of the safest substances on the planet. Matcha has been used for medic...
By Eric Gower

Matcha and Vitamin C: The Sum is Much Greater Than the Parts

I often drink a small glass of water with the juice of a whole lemon squeezed into it as I sip my matcha. Or, if I'm feeling lazy, I'll just pop a ...
By Eric Gower

Matcha and Virus Season: Stop Getting Colds!

One of the most severe flu and cold seasons in a decade is causing extended illness for millions of people across the country. It is an especially ...
By Eric Gower

Matcha Harvest, Generational Farming, Wendell Berry

The 2019 matcha harvest has pretty much come to a close, as it does every year at this time. By all accounts, it's been an exceptional one.It's the...
By Eric Gower

"Enhanced" Matcha, Anyone?

As many of you reading this know, the combination of good matcha and good water, made with some care and love, is one of those sublime and rare exp...
By Eric Gower

Four Styles of Matcha Drinkers

We talk with a lot of people who enjoy matcha in a variety of ways. Almost everyone is in one of these four groups.     1)  The "just give me the n...
By Eric Gower

Hate Matcha? It's a Rational Decision

Hate matcha? You're being rational.Many of us have had the experience of wanting to like matcha, but upon actual encounter are left with a sad, dis...
By Eric Gower

What Does Matcha Taste Like? The Wine-ification of Matcha Descriptions

Matcha, like many things we put inside our bodies, has a taste spectrum. Some of it tastes sublime, and some of it is disgusting to the point of be...
By Eric Gower

Matcha and Cancer Stem Cells: An Important Study from the University of Salford, UK

As many of you know, a few years back we compiled a large (and growing) database of links to medical and clinical studies on the effects matcha and...
By Eric Gower

Try To Avoid Milk in Your Matcha, Please

I do get the pleasures of sweet milky drinks in general, and sweet milky matcha drinks in particular. Matcha plays well with dairy and sugar; there...
By Eric Gower

Here's Why Your Matcha Tastes Bad

There's so much matcha out there, it's crazy. If you don't get it and don't like matcha, you are being very rational, given that most of the matcha...
By Eric Gower

How Matcha Can Help Your Skin

Yes, fashion models drink matcha before fashion shows in New York. Matcha is indeed currently the "it" drink among fashionistas the world over. How...
By Eric Gower

Placebos and the Health Benefits of Matcha

Conviction in a particular belief -- being confident -- is in all likelihood the oldest medicine known to man. This confidence in our belief, whate...
By Eric Gower

Matcha as a Ritual

While there are certainly right and wrong ways to make matcha, there is no right or wrong way to consume that matcha once it’s made. Some folks dow...
By Eric Gower

Lowering Anxiety with Matcha

I've often wondered, is anxiety -- defined as ongoing worries and intrusive, uneasy thoughts -- an innate part of being human? For the unlucky amon...
By Eric Gower

The Green Lunch -- Matcha and Veggies

As some of you know, before I started Breakaway Matcha I had a previous life as a cookbook writer. I still cook all the time, but I don't record wh...
By Eric Gower

Matcha and Teetotaling, Part III -- Matcha and Aphrodesiacs!

If Aphrodite -- the Greek goddess of love -- had a kitchen in the clouds, I am fairly certain that she’d be whipping up frothy green mugs of matcha...
By Eric Gower
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You definitely need tools!
Matcha Tea Tool Kit
Perfect coldbrew everytime
Coldbrew Bottle
The ideal way to store your matcha
Coldbrew Bottle
The ideal way to store your matcha
Coldbrew Bottle