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How to Ditch Coffee Using Matcha

The first time I went cold turkey ditching my two morning cups of coffee, it hurt. When I was undergoing serious medical treatment a few years ago, I sometimes had to limit my coffee intake. Just t...
By Eric Gower

Sharing a Cup of Matcha With Your Inner Critic

Everyone has an inner critic. It seems baked into our very DNA.For many of us, this interior monster-like voice is debilitating. It's as old as our very selves; it goes all the way back to early ch...
By Eric Gower

Ten Beautiful Ways to Gift Matcha this Holiday Season (plus Stocking Stuffers!)

You love Breakaway Matcha, it’s the holidays, and you have a gift list a mile long -- your next step seems obvious, but in case you're stuck, here are ten suggestions to help you along the way to a...
By Eric Gower

Teetotaling with Matcha

Those of you familiar with the word “teetotaling” might see images of angry Victorian women marching around with signs that say, “ Lips That Touch Liquor Shall Not Touch Ours.” This term emerged fr...
By Eric Gower

Matcha and Caffeine, Revisited

One of caffeine’s biggest claims to fame is that it is the most widely used psychoactive drug on the planet (and it even happens to be legal). Morning routines throughout the globe and the centurie...
By Eric Gower

The 36 Hour Matcha Fast

We do strange things in our youth. I used to do lots of experiments with fasting, just to experience how the mind and body reacted to extended periods without food. Not even coffee or tea, just wat...
By Eric Gower

How To Drink Matcha in an Earthquake (Or, Lessons from the Chaotic Present)

I’m sitting at my kitchen table taking a rare and much needed late-morning “be in the moment” tea break. In front of me is a quickly whisked bowl of matcha, two miniature dark chocolate peanut butt...
By Eric Gower

Recovering from Breast Cancer with Matcha

There are many young women like myself who are living with breast cancer – I was diagnosed before age 40.At the time of my initial diagnosis, my work life was packed with tasting menus, slabs of ch...
By Eric Gower

8 Key Reasons to Drink Matcha for Optimal Health

While we enjoy quality matcha primarily for the incredible epicurean delights it gives us, it’s a truly happy coincidence that it happens to be good for you in lots of different ways. Here are what...
By Eric Gower

Omotenashi and Matcha

First-time visitors to Japan are almost always struck by what many might consider to be insanely great levels of customer service. Shopkeepers, taxi drivers, retail establishments, railway personne...
By Eric Gower

Meet Jonathan Braun, Local Artist and Master Ceramicist

I first met Jonathan Braun about 12 years ago while he was playing hauntingly beautiful classical guitar at a friend’s house. Soon afterward I saw some examples of his exquisite finish carpentry an...
By Eric Gower

Profiles of Hardcore Matcha Drinkers: Michele Wilkerson of Grown-N-Gathered

Hardcore matcha drinkers in Quincy, Illinois? The town is on fire with matcha drinkers, and their leader is Michele Wilkerson. Michele is the dynamo behind Grown-n-Gathered, a thriving storefront, ...
By Eric Gower

On Making Ultrathick Matcha

The thicker you make matcha, the more intense the inherent flavors and qualities of that tea become. So if you're using  truly excellent tea, making it in the ultrathick style can be a sublime expe...
By Eric Gower

Moments of Matcha-Inspired Joy

Can joy be consciously and reliably summoned, almost at will? What if it turned out that feeling joy on a regular basis strengthens the immune system? Would that be a reason to try to cultivate it ...
By Eric Gower

The Five Minute Timed Meditation

I've had a long personal history with the practice of meditation. The very first efforts were self-guided attempts in my early teens, spurred on by my rapt readings (for better or worse!) of people...
By Eric Gower

Leonard Koren, Wabi-Sabi, and Enhancing Cognition

When Daphne was a toddler, she loved to scream, DAPHNE WABI-SABI GOWER!! and laugh herself into a frenzy on the floor. I think I must have been re-reading Leonard Koren’s magnificent book, Wabi-Sab...
By Eric Gower

How To Blind Taste Matcha

Matcha is one of those beverages that invites lingering of all sorts. If it’s good, the taste lingers on the palate for 30, 60, even 120 seconds and beyond. The longer the finish, the better the qu...
By Eric Gower

Meet Master Ceramicist Tom Decker

It’s no secret that we–like many of you–adore really I was interviewed by the wonderful folks from Tea People about matcha. As part of the same podcast they also interviewed Tom Decker, a Berkeley-...
By Eric Gower

Why Do We Call Our Matcha Blends “Blends?”

A number of people have recently asked me why we refer to our matcha as “blends.” What, exactly, is blended? First, there is nothing in any of our matcha except matcha green tea. No fillers, no swe...
By Eric Gower

Can I Travel With Matcha?

Throughout this website, in our packaging, and in our written and spoken communications, we stress that matcha must be refrigerated. Nothing has changed there; matcha most definitely must be refrig...
By Eric Gower

Caffeine: Can I Drink Matcha During Pregnancy?

We get this question all the time. Dr. David Elmer, an OBGYN at Nantucket Cottage Hospital in Nantucket, Massachusetts, puts it this way: “There’s been a shift in paradigm, where we don’t go on con...
By Eric Gower

Matcha — The Anti Cortisol

I’ve found that physical energy — the “fuel” that allows us to ignite our emotional and intellectual skills and talents — is, in the end, what we all crave. We absolutely need physical energy to be...
By Eric Gower

Swirling Matcha — What the Traditionalists Are Missing

Swirling matcha makes it taste a lot better. This observation is a lovely discovery, and it’s a genuine addition to the venerable history of matcha. Matcha isn’t swirled in the traditional method —...
By Eric Gower

Matcha Has Less Caffeine, But the Caffeine Lasts Longer

We get a lot of calls and emails asking about caffeine and matcha. The short answer is that is has far less caffeine than brewed coffee does — about a quarter as much (roughly 25mg of caffeine for ...
By Eric Gower
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You definitely need tools!
Matcha Tea Tool Kit
Perfect coldbrew everytime
Coldbrew Bottle
The ideal way to store your matcha
Coldbrew Bottle
The ideal way to store your matcha
Coldbrew Bottle