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The Three Ms: Matcha, Meditation, and Medication

It may seem ridiculous to some, but I think of a daily matcha habit as a cross between meditation and medication (with some epicurean fun thrown in to keep things interesting). We’ve covered the me...
By Eric Gower

Matcha, Zen, and Beginner’s Mind

I’ve talked about the origins of matcha and its deep connections with zen buddhism on this site before, but I thought I might share a personal story. When I was 19 years old I stumbled, quite liter...
By Eric Gower

Profiles of Hardcore Matcha Drinkers — Amanda Lee Peers

A little while back I got the most delightful email — it was from Amanda Lee Peers, a singer/songwriter from Rochester, New York who was really into matcha. She mentioned that she was a contestant ...
By Eric Gower

10 Good Reasons to Develop a Daily Matcha Habit

This week I’ve been rereading Charles Duhigg’s utterly absorbing book, The Power of Habits, and am struck by how increasingly sophisticated the scientific understanding of habits has become — how t...
By Eric Gower

Why Dentists LOVE Matcha

“Would you care for a cup of matcha?” asked my DENTAL HYGIENIST the other day at the end of my cleaning. As you might imagine, this piqued my interest. My dentist, it turns out, has had a lengthy l...
By Eric Gower

Hara Hachibu, Umami, and Matcha (Plus a Recipe for Matcha Truffles)

Human beings crave the sense of being satiated. It’s a delightful feeling to be “full” in the best possible sense of the term. For many of us (including greedy-monster me), we keep eating AFTER rea...
By Eric Gower

The Breakaway Guide to Purchasing Matcha

Confused about which matcha to try? You’re not alone. The first step is to figure out why you’re interested in matcha. It basically boils down to two reasons for most people: health benefits, and i...
By Eric Gower

The Many Joys of Coldbrew Matcha

Coldbrew matcha.  Really? Really. We’ll talk about the pleasures of drinking icy-cold matcha in a second, but first:  What do I mean by coldbrew? Coldbrew matcha simply means matcha powder prepared...
By Eric Gower

Building Trust with Matcha

Natural selection has equipped human beings with exquisite bullshit alarms. We use them all the time: when meeting someone for the first time, when watching movies, when trying a product, or, espec...
By Eric Gower

The 10-Minute Matcha Meditation Practice

This simple and delightful morning ritual will change the quality of your day — and hence your life. Try it for just a week; there is absolutely nothing to lose. It might even give you the power to...
By Eric Gower

Profiles of Hardcore Matcha Drinkers–Dave “Yeah Dave” Romanelli

It’s a complete pleasure to introduce the inimitable Dave Romanelli as a hardcore matcha drinker. Dave’s energy is utterly boundless and utterly contagious. He has helped thousands of people educat...
By Eric Gower

The Triple Matcha Shot, Gateway to All Good Things

Happy new year to all matcha fans (and to everyone else, for that matter). There’s something special about the first week of the year — the holiday madness has ebbed and we get back to work, but th...
By Eric Gower

Matcha and Stress Reduction

Stress is probably the most pernicious force of our modern age. It diminishes quality of life, and can lead to all kinds of unpleasantries, including depression, auto-immune diseases, anxiety …. ug...
By Eric Gower

Profiles of Hardcore Matcha Drinkers: Jeff Jacobson

One of the greatest pleasures of the matcha business is getting to know the people who make it all possible — our illustrious and fascinating customers. I’m not exactly sure what I expected when I ...
By Eric Gower

5 Reasons to Drink Matcha Instead of Coffee (Yes, Caffeine is One of Them)

I’ve said it many times before, but I’ll say it again: I have always loved good coffee, still love it, and will likely always love it. But I don’t love it nearly as much as I love matcha. Here are ...
By Eric Gower

Matcha Shot, Glass of Water

By now everyone knows that you need to drink more water than you think you need. It’s amazing what a cool glass of water will do for a fatigued mind; the pep-up is near instant, and everything sudd...
By Eric Gower

7 Ways Matcha Will Change Your Life

People are constantly asking me what matcha can do for them. Here are just seven benefits of regular matcha drinking. Fights fatigue. Matcha is a powerful ally in fighting fatigue. The combination ...
By Eric Gower

Make Your Own Matcha Energy Drink, and Stop Buying “Energy Drinks”

The scope and scale of “energy” drinks on the market today never cease to amaze me. They’re everywhere, in local markets, gas station minimarts, supermarket chains, department stores, even in vendi...
By Eric Gower

The Breakaway Matcha Ceremony

The Japanese tea ceremony is a thing of unquestionable intrigue, beauty, and sheer historical awesomeness. It is triply so when performed and enjoyed within the context in which it arose: in some l...
By Eric Gower

Matcha and Coffee — Sort of Like Cats and Dogs

I’ve never understood why people ask, “Are you a cat person or a dog person?” Why the dichotomy? Isn’t it possible to love both? Of course it is; I have a special thing for both. It’s the same with...
By Eric Gower

Matcha, Productivity, and L-Theanine

Most of us agree that we feel awfully good after drinking a thick cup of matcha. Part of the reason behind feeling good is surely a placebo effect: you have this creamy, electric-green drink made o...
By Eric Gower

Matcha and Addiction

Am I addicted to matcha? Probably. But what does this mean exactly? The most common definition of addiction is probably something like: the continued use of a mood altering substance or behavior de...
By Eric Gower

Matcha — Drinking a Plant

When we drink matcha, we’re actually drinking a plant. Not the extract of a plant, mind you: the actual plant itself.The leaves of this gorgeous plant are plucked by hand, then steamed to preserve ...
By Eric Gower

Matcha and Water Temperature

For most of us, it’s common sense that tea is made with boiling water. Plonk tea bag in cup, add boiling water, steep, toss bag, drink. The end. How do we break free of fixed ideas like these? The ...
By Eric Gower
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Matcha Tea Tool Kit
Perfect coldbrew everytime
Coldbrew Bottle
The ideal way to store your matcha
Coldbrew Bottle
The ideal way to store your matcha
Coldbrew Bottle