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Journal
Meet Master Ceramicist Tom Decker
It’s no secret that we–like many of you–adore really I was interviewed by the wonderful folks from Tea People about matcha. As part of the same pod...
By Eric Gower
Why Do We Call Our Matcha Blends “Blends?”
A number of people have recently asked me why we refer to our matcha as “blends.” What, exactly, is blended? First, there is nothing in any of our ...
By Eric Gower
Can I Travel With Matcha?
Throughout this website, in our packaging, and in our written and spoken communications, we stress that matcha must be refrigerated. Nothing has ch...
By Eric Gower
Caffeine: Can I Drink Matcha During Pregnancy?
We get this question all the time. Dr. David Elmer, an OBGYN at Nantucket Cottage Hospital in Nantucket, Massachusetts, puts it this way: “There’s ...
By Eric Gower
Matcha — The Anti Cortisol
I’ve found that physical energy — the “fuel” that allows us to ignite our emotional and intellectual skills and talents — is, in the end, what we a...
By Eric Gower
Swirling Matcha — What the Traditionalists Are Missing
Swirling matcha makes it taste a lot better. This observation is a lovely discovery, and it’s a genuine addition to the venerable history of matcha...
By Eric Gower
Matcha Has Less Caffeine, But the Caffeine Lasts Longer
We get a lot of calls and emails asking about caffeine and matcha. The short answer is that is has far less caffeine than brewed coffee does — abou...
By Eric Gower
The Three Ms: Matcha, Meditation, and Medication
It may seem ridiculous to some, but I think of a daily matcha habit as a cross between meditation and medication (with some epicurean fun thrown in...
By Eric Gower
Matcha, Zen, and Beginner’s Mind
I’ve talked about the origins of matcha and its deep connections with zen buddhism on this site before, but I thought I might share a personal stor...
By Eric Gower
Profiles of Hardcore Matcha Drinkers — Amanda Lee Peers
A little while back I got the most delightful email — it was from Amanda Lee Peers, a singer/songwriter from Rochester, New York who was really int...
By Eric Gower
10 Good Reasons to Develop a Daily Matcha Habit
This week I’ve been rereading Charles Duhigg’s utterly absorbing book, The Power of Habits, and am struck by how increasingly sophisticated the sci...
By Eric Gower
Why Dentists LOVE Matcha
“Would you care for a cup of matcha?” asked my DENTAL HYGIENIST the other day at the end of my cleaning. As you might imagine, this piqued my inter...
By Eric Gower
Hara Hachibu, Umami, and Matcha (Plus a Recipe for Matcha Truffles)
Human beings crave the sense of being satiated. It’s a delightful feeling to be “full” in the best possible sense of the term. For many of us (incl...
By Eric Gower
The Breakaway Guide to Purchasing Matcha
Confused about which matcha to try? You’re not alone. The first step is to figure out why you’re interested in matcha. It basically boils down to t...
By Eric Gower
The Many Joys of Coldbrew Matcha
Coldbrew matcha. Really? Really. We’ll talk about the pleasures of drinking icy-cold matcha in a second, but first: What do I mean by coldbrew? C...
By Eric Gower
Building Trust with Matcha
Natural selection has equipped human beings with exquisite bullshit alarms. We use them all the time: when meeting someone for the first time, when...
By Eric Gower
The 10-Minute Matcha Meditation Practice
This simple and delightful morning ritual will change the quality of your day — and hence your life. Try it for just a week; there is absolutely no...
By Eric Gower
Profiles of Hardcore Matcha Drinkers–Dave “Yeah Dave” Romanelli
It’s a complete pleasure to introduce the inimitable Dave Romanelli as a hardcore matcha drinker. Dave’s energy is utterly boundless and utterly co...
By Eric Gower
The Triple Matcha Shot, Gateway to All Good Things
Happy new year to all matcha fans (and to everyone else, for that matter). There’s something special about the first week of the year — the holiday...
By Eric Gower
Matcha and Stress Reduction
Stress is probably the most pernicious force of our modern age. It diminishes quality of life, and can lead to all kinds of unpleasantries, includi...
By Eric Gower
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You definitely need tools!
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Perfect coldbrew everytime
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The ideal way to store your matcha
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The ideal way to store your matcha
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