Why the name "breakaway?

It started with Eric’s second cookbook, “The Breakaway Japanese Kitchen,” a book that focused on Japanese ingredients but “broke away” from canonical approaches. Breakaway Matcha departs from the traditional world of matcha with a focus on extreme quality and a commitment to a daily and mindful enjoyment of this astoundingly beautiful drink, typically prepared with water only.
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You definitely need tools!
Perfect coldbrew everytime
The ideal way to store your matcha
The ideal way to store your matcha