Why the name "Breakaway?

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It started with Eric’s second cookbook, “The Breakaway Japanese Kitchen,” a book that focused on Japanese ingredients but “broke away” from canonical approaches. Breakaway Matcha departs from the traditional world of matcha with a focus on extreme quality and a commitment to a daily and mindful enjoyment of this astoundingly beautiful drink, typically prepared with water only.

Eric is the founder and chief evangelist at Breakaway Matcha. He's also an author, ghostwriter, editor, cooking instructor, and private chef. For 16 years, he lived and worked in Japan, where he took deep dives into all things matcha, food, literature, arts, and culture. Eric is the author of three cookbooks: The Breakaway Cook, The Breakaway Japanese Kitchen, and Eric's Kitchen. He lives and works in Marin County, CA.

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