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Journal

Wake With Me

Matcha is a form of meditation for me. It is the way of being present to the words that come from inner stillness.
By Donna Obeid

A Beginner's Guide to Matcha and Mindfulness

A daily matcha habit -- like any daily habit -- can be an excellent opportunity to pause and simply rest.
By Eric Gower

Using Matcha to "Predecide" Outcomes

There's a whole body of research on something called "implementation intention" -- a snoozer of a phrase if there ever was one. But it's relevant to us, bigtime.
By Eric Gower

Matcha, Andy Goldsworthy, and Ephemerality

Goldsworthy's work is the embodiment of a Japanese aethetic ideal known as mono no aware, the awareness of impermanence and how nothing, ultimately, lasts very long.
By Eric Gower

Is Matcha Safe to Drink Daily?

In sum, the answer for most people is an unequivocal "yes" -- green tea is one of the safest substances on the planet.
By Eric Gower

Matcha and Vitamin C: The Sum is Much Greater Than the Parts

I often drink a small glass of water with the juice of a whole lemon squeezed into it as I sip my matcha. Or, if I'm feeling lazy, I'll just pop a 1g vitamin C pill.  Why? I've done this since read...
By Eric Gower

Matcha and Virus Season: Stop Getting Colds!

One of the most severe flu and cold seasons in a decade is causing extended illness for millions of people across the country. It is an especially nasty one. The Center for Disease Control (CDC) es...
By Eric Gower

Matcha Harvest, Generational Farming, Wendell Berry

The 2019 matcha harvest has pretty much come to a close, as it does every year at this time. By all accounts, it's been an exceptional one.It's the busiest time of the year for both producers of ma...
By Eric Gower

"Enhanced" Matcha, Anyone?

As many of you reading this know, the combination of good matcha and good water, made with some care and love, is one of those sublime and rare experiences that can't be reduced any further. Just t...
By Eric Gower

Four Styles of Matcha Drinkers

We talk with a lot of people who enjoy matcha in a variety of ways. Almost everyone is in one of these four groups.     1)  The "just give me the nutrition, please" people.These are people who most...
By Eric Gower

Hate Matcha? It's a Rational Decision

Hate matcha? You're being rational.Many of us have had the experience of wanting to like matcha, but upon actual encounter are left with a sad, disappointed, and even mildly disgusted feeling. It's...
By Eric Gower

What Does Matcha Taste Like? The Wine-ification of Matcha Descriptions

Matcha, like many things we put inside our bodies, has a taste spectrum. Some of it tastes sublime, and some of it is disgusting to the point of being unpotable. And there's everything in between.I...
By Eric Gower

Matcha and Cancer Stem Cells: An Important Study from the University of Salford, UK

As many of you know, a few years back we compiled a large (and growing) database of links to medical and clinical studies on the effects matcha and green tea have on human health.The reason we buil...
By Eric Gower

Try To Avoid Milk in Your Matcha, Please

I do get the pleasures of sweet milky drinks in general, and sweet milky matcha drinks in particular. Matcha plays well with dairy and sugar; there's something that just hits the pleasure centers, ...
By Eric Gower

Here's Why Your Matcha Tastes Bad

There's so much matcha out there, it's crazy. If you don't get it and don't like matcha, you are being very rational, given that most of the matcha flooding the markets and Amazon is of such low qu...
By Eric Gower

How Matcha Can Help Your Skin

Yes, fashion models drink matcha before fashion shows in New York. Matcha is indeed currently the "it" drink among fashionistas the world over. How did this happen?!  Worldwide, the beauty industry...
By Eric Gower

Placebos and the Health Benefits of Matcha

Conviction in a particular belief -- being confident -- is in all likelihood the oldest medicine known to man. This confidence in our belief, whatever it is, might be earned through many years of h...
By Eric Gower

Matcha as a Ritual

While there are certainly right and wrong ways to make matcha, there is no right or wrong way to consume that matcha once it’s made. Some folks down it like a shot of whiskey and others sip it slow...
By Eric Gower

Lowering Anxiety with Matcha

I've often wondered, is anxiety -- defined as ongoing worries and intrusive, uneasy thoughts -- an innate part of being human? For the unlucky among us who seem to be genetically predisposed to anx...
By Eric Gower

The Green Lunch -- Matcha and Veggies

As some of you know, before I started Breakaway Matcha I had a previous life as a cookbook writer. I still cook all the time, but I don't record what I cook now -- I just do it. I've thought hard a...
By Eric Gower

Matcha and Teetotaling, Part III -- Matcha and Aphrodesiacs!

If Aphrodite -- the Greek goddess of love -- had a kitchen in the clouds, I am fairly certain that she’d be whipping up frothy green mugs of matcha, just like the rest of us plebeian instagrammers....
By Eric Gower

Matcha and Water

At birth, we are about about 80 percent water by weight. As we age, we just keep losing more water. Yikes.  Fetus ~ 94% Newborns ~78% Infants ~ 75% Children ~ 70% Adults ~ 60% Elderly ~ 50%* There ...
By Eric Gower

From Coffee to Matcha in a Straight Line

For years--and years--I have been a coffee person. Growing up in Georgia I was practically breast-fed sweet iced tea. Hot tea is equally unappealing to me. In my career in the food business it is s...
By Eric Gower

Teetotaling With Matcha Part II -- Kava + Matcha

I like to imagine that plants have unique personalities just like people. When I think of matcha’s anthropomorphized form, I conjure up an image of a well-dressed, sophisticated social butterfly wi...
By Eric Gower
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Matcha Tea Tool Kit
Perfect coldbrew everytime
Coldbrew Bottle
The ideal way to store your matcha
Coldbrew Bottle
The ideal way to store your matcha
Coldbrew Bottle