Journal

The first time I went cold turkey ditching my two morning cups of coffee, it hurt. When I was undergoing serious medical treatment a few...

Everyone has an inner critic. It seems baked into our very DNA.For many of us, this interior monster-like voice is debilitating. It's as old as...

You love Breakaway Matcha, it’s the holidays, and you have a gift list a mile long -- your next step seems obvious, but in case...

Those of you familiar with the word “teetotaling” might see images of angry Victorian women marching around with signs that say, “ Lips That Touch...

One of caffeine’s biggest claims to fame is that it is the most widely used psychoactive drug on the planet (and it even happens to...

We do strange things in our youth. I used to do lots of experiments with fasting, just to experience how the mind and body reacted...

I’m sitting at my kitchen table taking a rare and much needed late-morning “be in the moment” tea break. In front of me is a...

There are many young women like myself who are living with breast cancer – I was diagnosed before age 40.At the time of my initial...

While we enjoy quality matcha primarily for the incredible epicurean delights it gives us, it’s a truly happy coincidence that it happens to be good...

First-time visitors to Japan are almost always struck by what many might consider to be insanely great levels of customer service. Shopkeepers, taxi drivers, retail...

I first met Jonathan Braun about 12 years ago while he was playing hauntingly beautiful classical guitar at a friend’s house. Soon afterward I saw...

Hardcore matcha drinkers in Quincy, Illinois? The town is on fire with matcha drinkers, and their leader is Michele Wilkerson. Michele is the dynamo behind...

The thicker you make matcha, the more intense the inherent flavors and qualities of that tea become. So if you're using  truly excellent tea, making...

Can joy be consciously and reliably summoned, almost at will? What if it turned out that feeling joy on a regular basis strengthens the immune...

I've had a long personal history with the practice of meditation. The very first efforts were self-guided attempts in my early teens, spurred on by...

When Daphne was a toddler, she loved to scream, DAPHNE WABI-SABI GOWER!! and laugh herself into a frenzy on the floor. I think I must...

Matcha is one of those beverages that invites lingering of all sorts. If it’s good, the taste lingers on the palate for 30, 60, even...

It’s no secret that we–like many of you–adore really I was interviewed by the wonderful folks from Tea People about matcha. As part of the...

A number of people have recently asked me why we refer to our matcha as “blends.” What, exactly, is blended? First, there is nothing in...

Throughout this website, in our packaging, and in our written and spoken communications, we stress that matcha must be refrigerated. Nothing has changed there; matcha most...

We get this question all the time. Dr. David Elmer, an OBGYN at Nantucket Cottage Hospital in Nantucket, Massachusetts, puts it this way: “There’s been...

I’ve found that physical energy — the “fuel” that allows us to ignite our emotional and intellectual skills and talents — is, in the end,...

Swirling matcha makes it taste a lot better. This observation is a lovely discovery, and it’s a genuine addition to the venerable history of matcha. Matcha...

We get a lot of calls and emails asking about caffeine and matcha. The short answer is that is has far less caffeine than brewed coffee...