Journal – Page 2 – Breakaway Matcha

Your first taste (it's on us) - find out how

Sharing a Cup of Matcha With Your Inner Critic

Everyone has an inner critic. It seems baked into our very DNA.For many of us, this interior monster-like voice is debilitating. It's as old as our...

Ten Beautiful Ways to Gift Matcha this Holiday Season (plus Stocking Stuffers!)

You love Breakaway Matcha, it’s the holidays, and you have a gift list a mile long -- your next step seems obvious, but in case you're stuck, here ...

Teetotaling with Matcha

Those of you familiar with the word “teetotaling” might see images of angry Victorian women marching around with signs that say, “ Lips That Touch ...

Matcha and Caffeine, Revisited

One of caffeine’s biggest claims to fame is that it is the most widely used psychoactive drug on the planet (and it even happens to be legal). Morn...

The 36 Hour Matcha Fast

We do strange things in our youth. I used to do lots of experiments with fasting, just to experience how the mind and body reacted to extended peri...

How To Drink Matcha in an Earthquake (Or, Lessons from the Chaotic Present)

I’m sitting at my kitchen table taking a rare and much needed late-morning “be in the moment” tea break. In front of me is a quickly whisked bowl o...

Recovering from Breast Cancer with Matcha

There are many young women like myself who are living with breast cancer – I was diagnosed before age 40.At the time of my initial diagnosis, my wo...

8 Key Reasons to Drink Matcha for Optimal Health

While we enjoy quality matcha primarily for the incredible epicurean delights it gives us, it’s a truly happy coincidence that it happens to be goo...

Omotenashi and Matcha

First-time visitors to Japan are almost always struck by what many might consider to be insanely great levels of customer service. Shopkeepers, tax...

Meet Jonathan Braun, Local Artist and Master Ceramicist

I first met Jonathan Braun about 12 years ago while he was playing hauntingly beautiful classical guitar at a friend’s house. Soon afterward I saw ...

Profiles of Hardcore Matcha Drinkers: Michele Wilkerson of Grown-N-Gathered

Hardcore matcha drinkers in Quincy, Illinois? The town is on fire with matcha drinkers, and their leader is Michele Wilkerson. Michele is the dynam...

On Making Ultrathick Matcha

The thicker you make matcha, the more intense the inherent flavors and qualities of that tea become. So if you're using truly excellent tea, makin...

Moments of Matcha-Inspired Joy

Can joy be consciously and reliably summoned, almost at will? What if it turned out that feeling joy on a regular basis strengthens the immune syst...

The Five Minute Timed Meditation

I've had a long personal history with the practice of meditation. The very first efforts were self-guided attempts in my early teens, spurred on by...

Leonard Koren, Wabi-Sabi, and Enhancing Cognition

When Daphne was a toddler, she loved to scream, DAPHNE WABI-SABI GOWER!! and laugh herself into a frenzy on the floor. I think I must have been re-...

How To Blind Taste Matcha

Matcha is one of those beverages that invites lingering of all sorts. If it’s good, the taste lingers on the palate for 30, 60, even 120 seconds an...

Meet Master Ceramicist Tom Decker

It’s no secret that we–like many of you–adore really I was interviewed by the wonderful folks from Tea People about matcha. As part of the same pod...

Why Do We Call Our Matcha Blends “Blends?”

A number of people have recently asked me why we refer to our matcha as “blends.” What, exactly, is blended? First, there is nothing in any of our ...

Can I Travel With Matcha?

Throughout this website, in our packaging, and in our written and spoken communications, we stress that matcha must be refrigerated. Nothing has ch...

Caffeine: Can I Drink Matcha During Pregnancy?

We get this question all the time. Dr. David Elmer, an OBGYN at Nantucket Cottage Hospital in Nantucket, Massachusetts, puts it this way: “There’s ...

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