Journal

A Bowl of Matcha Would Be Really Great Right Now

It can begin under any number of situations: nodding over my laptop at 2:00pm, watering the plants in the cool of the morning, or hunkered in on a ...
By Eric Gower

From Coffee to Matcha in a Straight Line

For years--and years--I have been a coffee person. Growing up in Georgia I was practically breast-fed sweet iced tea. Hot tea is equally unappealin...
By Eric Gower

Teetotaling With Matcha Part II -- Kava + Matcha

I like to imagine that plants have unique personalities just like people. When I think of matcha’s anthropomorphized form, I conjure up an image of...
By Eric Gower

How to Ditch Coffee Using Matcha

The first time I went cold turkey ditching my two morning cups of coffee, it hurt. When I was undergoing serious medical treatment a few years ago,...
By Eric Gower

Sharing a Cup of Matcha With Your Inner Critic

Everyone has an inner critic. It seems baked into our very DNA.For many of us, this interior monster-like voice is debilitating. It's as old as our...
By Eric Gower

Ten Beautiful Ways to Gift Matcha this Holiday Season (plus Stocking Stuffers!)

You love Breakaway Matcha, it’s the holidays, and you have a gift list a mile long -- your next step seems obvious, but in case you're stuck, here ...
By Eric Gower

Teetotaling with Matcha

Those of you familiar with the word “teetotaling” might see images of angry Victorian women marching around with signs that say, “ Lips That Touch ...
By Eric Gower

Matcha and Caffeine, Revisited

One of caffeine’s biggest claims to fame is that it is the most widely used psychoactive drug on the planet (and it even happens to be legal). Morn...
By Eric Gower

The 36 Hour Matcha Fast

We do strange things in our youth. I used to do lots of experiments with fasting, just to experience how the mind and body reacted to extended peri...
By Eric Gower

How To Drink Matcha in an Earthquake (Or, Lessons from the Chaotic Present)

I’m sitting at my kitchen table taking a rare and much needed late-morning “be in the moment” tea break. In front of me is a quickly whisked bowl o...
By Eric Gower

Recovering from Breast Cancer with Matcha

There are many young women like myself who are living with breast cancer – I was diagnosed before age 40.At the time of my initial diagnosis, my wo...
By Eric Gower

8 Key Reasons to Drink Matcha for Optimal Health

While we enjoy quality matcha primarily for the incredible epicurean delights it gives us, it’s a truly happy coincidence that it happens to be goo...
By Eric Gower

Omotenashi and Matcha

First-time visitors to Japan are almost always struck by what many might consider to be insanely great levels of customer service. Shopkeepers, tax...
By Eric Gower

Meet Jonathan Braun, Local Artist and Master Ceramicist

I first met Jonathan Braun about 12 years ago while he was playing hauntingly beautiful classical guitar at a friend’s house. Soon afterward I saw ...
By Eric Gower

Profiles of Hardcore Matcha Drinkers: Michele Wilkerson of Grown-N-Gathered

Hardcore matcha drinkers in Quincy, Illinois? The town is on fire with matcha drinkers, and their leader is Michele Wilkerson. Michele is the dynam...
By Eric Gower

On Making Ultrathick Matcha

The thicker you make matcha, the more intense the inherent flavors and qualities of that tea become. So if you're using  truly excellent tea, makin...
By Eric Gower

Moments of Matcha-Inspired Joy

Can joy be consciously and reliably summoned, almost at will? What if it turned out that feeling joy on a regular basis strengthens the immune syst...
By Eric Gower

The Five Minute Timed Meditation

I've had a long personal history with the practice of meditation. The very first efforts were self-guided attempts in my early teens, spurred on by...
By Eric Gower

Leonard Koren, Wabi-Sabi, and Enhancing Cognition

When Daphne was a toddler, she loved to scream, DAPHNE WABI-SABI GOWER!! and laugh herself into a frenzy on the floor. I think I must have been re-...
By Eric Gower

How To Blind Taste Matcha

Matcha is one of those beverages that invites lingering of all sorts. If it’s good, the taste lingers on the palate for 30, 60, even 120 seconds an...
By Eric Gower
Shipping Icon Free Shipping + Free Returns

{property.value} {property.value} {property.value} Include jar: {property.value}

Delivery every {property.value}

{property.value}

− +
Subtotal
Checkout
You definitely need tools!
Matcha Tea Tool Kit
Perfect coldbrew everytime
Coldbrew Bottle Double Wall
The ideal way to store your matcha
Coldbrew Bottle Double Wall
The ideal way to store your matcha
Coldbrew Bottle Double Wall