What is Auto-Refill?
Our product subscription program
You can now dial in how frequently you'd like us to send your favorite blend, and let automation take care of it all. Super easy, you never have to think about it, and you're just done.
Special pricing
Get an immediate 20% off without ever using a coupon code again.
Set it and forget it
Easily manage what you receive, and when it arrives. Cancel anytime.
A home for your matcha
Receive a complimentary German-made black-violet glass jar that is ideal for matcha storage.
Need a Jar?
The jar is important
Matcha is happiest and remains the most vibrant stored in black-violet glass. We count on you to store your matcha properly, so please let us send you a jar if you do not have one.
For 30g new customers
We'll include a free small jar.
For 30g returning customers
If you already have a jar and do not need another, select "This is a refill." Otherwise we'll send it in a jar.
For 100g, 250g, 500g + 1kg customers
We offer medium and large jars in the cart and highly recommend you get one. Subsequent orders ship in a refill bag that you'll empty into your jar.
For subscribers
The initial order ships with a free jar, and subsequent orders ship in a refill bag that you'll empty into your jar.
What's a serving?
One gram (1g) of matcha is a serving.
It's what we base all our nutritional analysis on. By volume 1g is a rounded half-teaspoon. A gram of matcha combined with 2 to 3 ounces of hot water is a serving.
Making a larger or thicker cup.
If you'd like a larger or thicker cup of matcha, just double it to 2 grams. Some people even use 3, and the really committed matcha people like 5 or 6. Experiment, and prepare it as strong or as weak as you like it.
Larger sizes = lower cost per serving.
If you're a regular drinker, the most economical way is to purchase larger sizes because the cost of a serving lowers. Matcha will keep well for a few years in the fridge, so no worries about it losing potency or vibrancy.
Why do people like our matcha so much?
The matcha world is confusing! For many folks, the sweet milkshake-ish matcha from coffee chains is the only matcha they know. But the matcha you see here is very different.
Drinking good matcha for the first time is a little like your first great cup of coffee, and like your first great wine experience, in one. You weren't quite expecting how good it actually tasted, given your previous experience. But there's a moment when something clicks, and your brain says, "yes, please, you definitely need this!"
“...Elegant, soothing, dreamy ... hints of chocolate, lingering dreamy aftertaste, no bitterness--Love it. I refuse to drink Matcha unless it's from Breakaway.” – Christine
Unlocking the Mystery
Preparing matcha isn't like steeping a tea bag, so it might seem mysterious. With regular tea you steep it, throw away the tea, and drink the extract. Quality matcha is 100% green tea leaves, but they are ground into a fine powder using traditional granite grinding stones. You scoop some into a cup or bowl, add water (cold or hot) and then whisk it into a frothy brew. The powdery tea leaves get suspended in the water, long enough for you to consume it, leaves and all. Because you're drinking the entire plant, and not just the extract, it has a very different metabolic effect. Most of the really good health properties of matcha are found in the insoluble fibers of the tea, giving you all the tea’s many health benefits.
Obsessed (For 20 Generations)
Quality matters with almost everything, but it really matters with matcha. It's why we’ve been so picky when it comes to identifying growers who care the most. We believe we've identified the highest quality growers doing matcha anywhere in Japan. Most are clustered around Kyoto, in a place called Uji; and premium matcha is what they do there. Some farms go back 20 generations -- that’s more than 600 years of tea cultivation. And over 600 years of obsession. They're infatuated with this beautiful plant, and so are we. While we do offer culinary grades of matcha for culinary purposes and for lattes, it's the higher, hyprepremium grades we're best known for. It's relatively expensive because it's the hardest to make; it’s very time intensive, labor intensive, and knowledge intensive … but all of our matcha embodies the five tell-tale signs of a great matcha: maximum umami, an electric green color (it almost looks fake), intoxicating vegetal aroma, creamy frothability (achieved through traditional granite grinding mills), and a long, stunning finish.
Discriminating. For a Reason
We've identified 18 matcha that meet our standards for truly great matcha. We constantly get pitched to try various matcha, but the bar is set very high. We’ve never deviated from these sky-high standards. Our earliest clients include all four of California's three-Michelin-starred restaurants (The French Laundry, Benu, Atelier Crenn, and Single Thread), which are among the most lauded restaurants in the world.
On Your Own Terms
There’s far too much pressure to buy now, act now! Please don’t feel rushed. We aren’t going anywhere. Whenever you're ready -- and only when you're ready.
Breakaway Promise
We stand behind our teas and teaware, and want you to be not just satisfied with them, but thrilled. If for any reason you're not, just let us know and we'll do our best to make it right.
Daphne’s a vibrant shade of green. It starts my day with its sweet, floral scent as I sift it into my preheated bowl. The chasen whisks it up to a fluffy, thick microfoam (my favorite part). Drinking Daphne is lux—extravagant, but worth a few moments to yourself when you need it, akin to short zen retreat and helps you get through the day. Thank you for your hard work into making an exquisite blend available in the US market.
Amazing, sublime...Expensive but well worth it!
This is complete garbage. It was so bad. You should try Kettl’s culinary grade matcha, it blows this out of the water, not even close. I could barely get this down it was so grossly bitter. I realize you’re going to sensor this review but I am still writing so you know how I feel about getting scammed by you.
Soooo smooooth. Just perfect matcha. Crema with so much body you can almost chew it. Wonderful umami. I was sucking the inside of my mouth because it stayed clinging to my tongue.
I got the ethereal flights and Daphne was my favorite. So relaxing and pure joy. The Jizo is my close second, then Hikari and last Satoshi. It wasn't bad, just too light for me. All fantastic matchas! I highly recommend trying the best of Breakaway in the ethereal flights package. What a great tasting experience!
Daphne is lovely.
I am thrilled with the newest addition to my matcha adventures , Daphne ! This is the sweetest, purest lovely green matcha yet ! Once again Breakaway makes tea a sacred ritual.
Oh. Wow. I’m a long-time matcha enthusiast and tried my share of this jade gold, but Daphne is something else. I personally love my matcha on the (naturally) sweeter and nuttier side with a hint of umami and Daphne delivers on these three fronts. It froths beautifully and after the first taste it’s clear you’re sipping something that tea masters created with decades of knowledge and extraordinary care. It’s a special treat to chase the doom and gloom away and slip into a relaxed zen state.
I occasionally splurge on Daphne and canât say enough about the smooth, fresh and unique taste of this blend. It whips up to a beautiful green and has absolutely no bitterness. Itâs a special treat for me, and net worth indulging in.
I was trying other matcha and was lucky to found Breakaway Matcha. I was experimenting, so I was drinking Blend Daphne and other brands that would be comparaable in prize to see which one would be better. Since drinking Blend Daphne, I really can't go back to drinking anything else. Nothing comes close to this taste of heaven. I'm spoiled now. Thank you.
(I am completely new to matcha. I ordered a flight of Blends 97, 99, 100, and Daphne to try them out; so these are the impressions of someone with no previous matcha experience. I gave them all 5 stars, because they're all good; my preferences come down to personal taste, I think.)
Now that that's out of the way...
I had to try the most expensive blend out of curiosity, if nothing else ;)
Daphne has a very smooth, very pure taste. It tastes "green" like asparagus/chard/turnip greens, rather than like sweet pea or bamboo. There's also a lot of something that I can best describe as tannic without the astringency, or bitter without the unpleasantness that people usually associate with that word. (Describing unfamiliar tastes is hard, y'all.)
The aroma and finish both have very faint notes that seemed like fresh fruit on my first cup and like the scent of a pine forest in cool, wet weather on my second, thicker cup.
Honestly, I don't like Daphne as much as 99 or 100. It's the pure essence of... something; I don't know enough to say. An experienced matcha drinker might love it, but I just find it uninteresting.
I cannot do justice describing this PURE HEAVEN matcha--you must taste it at least once in your life!
To echo another reviewer, Daphne has indeed ruined me for any other matcha blend. The vibrant green color was the perfect harbinger for what was to come â a wonderful nose, an impossibly smooth yet remarkably complex flavor on the tongue, and a delicate, lingering finish. YUM.
Had the ultimate pleasure of tasting DAPHNE on 6-16-17 which I savored to the last vibrant green drop. At least once in a lifetime it should be mandatory to enjoy this unbelievable heaven on earth tea. Words cannot describe the ultimate sheer "luxury" I experienced. Thank you, for making this possible. I am a devoted fan forever & will not drink MATCHA unless it's from your company.
The only way I start my day is with a healthy dose of Daphne
So good it was almost orgasmic.
I am new to matcha. Since receiving my first order of Daphne Blend I have enjoyed a "matcha break" everyday around 3:00pm. It is the perfect respite from a busy day. It offers me time to reflect and be thankful - the earthy clean smell and taste of the tea reminds me natural things in life are the best.
I am so pleased to have found Breakaway Matcha. Thank you.
I'm fairly new to matcha, and can't say I've tasted thousands of different matcha blends/brands.
I decided to try this blend to understand how different hyperpremium match could taste, and OMG this is so different from everything I've tried so far! It's so creamy and smooth and so sweet on its own, I was shocked! I will never ever spoil this goodness with cream and sugar, it doesn't need it!
Planning to try other blends Breakaway Matcha has to offer.
I look forward to each morning that I spend with my Daphne Matcha...
Simply Sublime!
After a few years of trying to figure out how to duplicate the best matcha latte I have ever had from a French bistro in Tokyo, I found the secret. It was the quality of the matcha. Daphne is all you need. Incredible!!!!
Eric has an amazing company here with Breakaway Matcha.
In the entire world of Matcha, there is no other blend as EXCELLENT as DAPHNE.
It is just pure perfection.
The taste stay in you and you are just longing for another cup.
Certes très onéreux!
But after all Quality needs to be paid!
It is a choice either you wish for the best, or just satisfy yourself with the "a peu pres".
I've tried the blend hikari, blend SE, and the blend rikyu...all taste great, have their own unique flavor & are deserving of 5 stars. But I'm most partial to the Daphne as it's super smooth. (I recommend one try all the blends)
I've tried many Matcha's and Breakaway Matcha is the pinnacle of Matcha.
This matcha green tea deserves a 100 stars
The best matcha I ever had
Will buy again and again
I've had the fortune of sipping a number of different matcha blends. Simply put, Daphne is one of the best I have ever had.
It's GREAT!!! I can't imagine there is a finer matcha tea but if there is, I am sure Breakaway Matcha will find it. Until then, this product is superb!
Blend Daphne is my new favorite matcha. I love it's creaminess, color, and smooth taste. A perfect treat to start the day with. Try it!
"Daphne" is a fun new blend. it smells and tastes so much like fresh summer peas that i kept forgetting i was drinking something; it seemed like i was out snipping pods from the vine and popping the peas right in my mouth. what a smooth, fresh, vegetal tea!
Our Preparation Method
Our Matcha Packing Method
Keeps matcha freshest and most vibrant
30 Servings
Your tea arrives in a mylar bag that has been flushed with nitrogen (to eliminate all oxygen, an enemy of matcha) and sealed. We send them to you this way to maximize freshness and vibrancy. You simply snip off the end of the bag and transfer the matcha into the jar. Always store your matcha cold (in your fridge), in black glass.
100 Servings and larger
Your tea arrives in mylar bags that have been flushed with nitrogen (to eliminate all oxygen, an enemy of matcha) and sealed. We send them to you this way to maximize freshness and vibrancy. You simply snip off the end of the bag and transfer the matcha into the black pouch. Alternatively, and even better, transfer to a medium black glass jar. Always store your matcha cold (in your fridge), either in the black pouch or in black glass.
Your Questions Answered
Mainly because the farmers and processors care so much; their processes take longer, require more steps, and are just harder. They’re pretty obsessed with producing Japan’s tastiest and healthiest matcha, and we don’t mind paying them well for the extraordinary product they produce. Rarity comes into it as well -- some blends, especially the named blends (Kamakura, Rikyu, Jizo, Hikari, Satoshi, and Daphne) have extremely limited production. These teas are hard to produce.
No. No sugar, additives, or any other nonsense. It’s 100% extraordinary green tea leaves, ground up into a fine powder.
Location on the tea plant, mainly. Hyperpremium is the baby leaves; we only use the newest growth. Imagine baby vegetables, baby herbs, microgreens. They haven’t had much time to develop much molecular complexity, so there are no bitter or astringent notes, just clean, chlorophyll-packed umami.
Leaves used for coldbrew are slightly older, and have a little more biocomplexity to them. That complexity does add some bitterness and astringency, but it’s undetectable when prepared with ice water, so it tastes rich and creamy. Yields are tiny for the hyperpremium, and yields are bigger with coldbrew (the leaves themselves weigh more, and are larger, hence bigger yields).
This term has lost most of its meaning. Because there is no governing body of any type that monitors/controls what can be labeled ceremonial, anyone can -- and does -- use this moniker to connote quality, even though much of the “ceremonial” matcha on the marketplace is in fact barely culinary -- much of it could be better described as “industrial.”
Moreover, many tea ceremonies in Japan notoriously serve sub-par matcha. In the end, many of the ceremonies aren’t really about tea at all, they’re about choreography and pedigree. Sometimes the teas are tasty, but more often they’re oxidized and bitter and astringent; hallmarks of culinary (or worse) matcha.
Some people insist on organic (generally for good reasons), so we searched hard for years and finally found what we feel is the tastiest and best organic matcha in the domestic Japanese market. However, our conventionally grown matcha is utterly safe, and it tends to taste better because its umami/amino acid structure is more pronounced.
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