
30 servings
Your matcha arrives sealed in a nitrogen-flushed mylar bag. Snip it open and transfer the powder into your black glass jar.

Green tea leaves, ground into a fine powder.
Creamy, umami-rich matcha from Uji. Made for ice-cold water.
Matcha powder. Ice-cold water.
A moment to make your own.

See how a cold brew comes together.
Keep your matcha refrigerated in its protective pouch or black glass jar.

Your matcha arrives sealed in a nitrogen-flushed mylar bag. Snip it open and transfer the powder into your black glass jar.

These sizes also arrive in nitrogen-flushed mylar. Transfer the powder into its protective black pouch or a suitable black glass jar.
Umami galore makes this remarkable tea taste sweet. Has a creaminess that almost tastes milky, and, when properly prepared, creates a crema not unlike a Guinness draft. Has a long, beautiful finish.
Produces a clean energy that leaves you feeling sated, your stomach feeling jubilant, and your brain feeling optimized. An incredible value for a really tasty matcha. From Uji, the Mecca of great matcha.
Free shipping on US orders. Read the shipping details.
Mainly because the farmers and processors care so much; their processes take longer, require more steps, and are just harder. They’re pretty obsessed with producing Japan’s tastiest and healthiest matcha, and we don’t mind paying them well for the extraordinary product they produce. Rarity comes into it as well -- some blends, especially the named blends (Kamakura, Rikyu, Jizo, Hikari, Satoshi, and Daphne) have extremely limited production. These teas are hard to produce.
No. No sugar, additives, or any other nonsense. It’s 100% extraordinary green tea leaves, ground up into a fine powder.
Location on the tea plant, mainly. Hyperpremium is the baby leaves; we only use the newest growth. Imagine baby vegetables, baby herbs, microgreens. They haven’t had much time to develop much molecular complexity, so there are no bitter or astringent notes, just clean, chlorophyll-packed umami.
Leaves used for coldbrew are slightly older, and have a little more biocomplexity to them. That complexity does add some bitterness and astringency, but it’s undetectable when prepared with ice water, so it tastes rich and creamy. Yields are tiny for the hyperpremium, and yields are bigger with coldbrew (the leaves themselves weigh more, and are larger, hence bigger yields).
This term has lost most of its meaning. Because there is no governing body of any type that monitors/controls what can be labeled ceremonial, anyone can -- and does -- use this moniker to connote quality, even though much of the “ceremonial” matcha on the marketplace is in fact barely culinary -- much of it could be better described as “industrial.”
Moreover, many tea ceremonies in Japan notoriously serve sub-par matcha. In the end, many of the ceremonies aren’t really about tea at all, they’re about choreography and pedigree. Sometimes the teas are tasty, but more often they’re oxidized and bitter and astringent; hallmarks of culinary (or worse) matcha.
Some people insist on organic (generally for good reasons), so we searched hard for years and finally found what we feel is the tastiest and best organic matcha in the domestic Japanese market. However, our conventionally grown matcha is utterly safe, and it tends to taste better because its umami/amino acid structure is more pronounced.
We stand behind our teas and teaware, and want you to be not just satisfied with them, but thrilled. If for any reason you’re not, just let us know and we’ll do our best to make it right.
Tea-fueled inspiration to help you create pauses and meaning.