Journal

It may seem ridiculous to some, but I think of a daily matcha habit as a cross between meditation and medication (with some epicurean fun...

I’ve talked about the origins of matcha and its deep connections with zen buddhism on this site before, but I thought I might share a...

A little while back I got the most delightful email — it was from Amanda Lee Peers, a singer/songwriter from Rochester, New York who was...

This week I’ve been rereading Charles Duhigg’s utterly absorbing book, The Power of Habits, and am struck by how increasingly sophisticated the scientific understanding of...

“Would you care for a cup of matcha?” asked my DENTAL HYGIENIST the other day at the end of my cleaning. As you might imagine,...

Human beings crave the sense of being satiated. It’s a delightful feeling to be “full” in the best possible sense of the term. For many...

Confused about which matcha to try? You’re not alone. The first step is to figure out why you’re interested in matcha. It basically boils down...

Coldbrew matcha.  Really? Really. We’ll talk about the pleasures of drinking icy-cold matcha in a second, but first:  What do I mean by coldbrew? Coldbrew...

Natural selection has equipped human beings with exquisite bullshit alarms. We use them all the time: when meeting someone for the first time, when watching...

This simple and delightful morning ritual will change the quality of your day — and hence your life. Try it for just a week; there...

It’s a complete pleasure to introduce the inimitable Dave Romanelli as a hardcore matcha drinker. Dave’s energy is utterly boundless and utterly contagious. He has...

Happy new year to all matcha fans (and to everyone else, for that matter). There’s something special about the first week of the year —...

Stress is probably the most pernicious force of our modern age. It diminishes quality of life, and can lead to all kinds of unpleasantries, including...

One of the greatest pleasures of the matcha business is getting to know the people who make it all possible — our illustrious and fascinating...

I’ve said it many times before, but I’ll say it again: I have always loved good coffee, still love it, and will likely always love...

By now everyone knows that you need to drink more water than you think you need. It’s amazing what a cool glass of water will...

People are constantly asking me what matcha can do for them. Here are just seven benefits of regular matcha drinking. Fights fatigue. Matcha is a powerful...

The scope and scale of “energy” drinks on the market today never cease to amaze me. They’re everywhere, in local markets, gas station minimarts, supermarket...

The Japanese tea ceremony is a thing of unquestionable intrigue, beauty, and sheer historical awesomeness. It is triply so when performed and enjoyed within the...

I’ve never understood why people ask, “Are you a cat person or a dog person?” Why the dichotomy? Isn’t it possible to love both? Of...

Most of us agree that we feel awfully good after drinking a thick cup of matcha. Part of the reason behind feeling good is surely...

Am I addicted to matcha? Probably. But what does this mean exactly? The most common definition of addiction is probably something like: the continued use...

When we drink matcha, we’re actually drinking a plant. Not the extract of a plant, mind you: the actual plant itself.The leaves of this gorgeous...

For most of us, it’s common sense that tea is made with boiling water. Plonk tea bag in cup, add boiling water, steep, toss bag,...