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Organic culinary is finally here! While some people enjoy this matcha as coldbrew, it's really all about cooking and lattes. If you're planning on using matcha as an ingredient--that is to say, you'll be baking with it or plan to add milk, sugar, or ingredients in smoothies, lattes, frappaccinos, etc., and you'd prefer to have organic, this is the matcha you want. It's a robust matcha with very good color and imparts a very smooth "matcha" taste to dishes. It makes superb foamed milk drinks, and even makes a good matcha salt. Why do people like our matcha so much? There really is no compelling reason to use a better-quality, sipping/savory matcha for these culinary purposes; if you'll be applying oven or stovetop heat, or will be adding fat (milk) and sweetness to it, and organic is important to you, this is the ideal matcha. From Uji, Kyoto. 

If you're planning on using matcha as an ingredient--that is to say, you'll be baking with it or plan to add milk, sugar, or ingredients in smoothies, lattes, frappuccinos, etc., this is the matcha you want. It's a robust matcha with excellent color, good umami, and imparts a very smooth "matcha" taste to dishes. It makes superb foamed milk drinks, and even makes a good matcha salt.  Why do people like our matcha so much? There really is no compelling reason to use a better quality sipping/savory matcha for these purposes; if you'll be applying oven or stovetop heat, or will be adding fat (milk) and sweetness to it, our culinary blend is the ideal matcha. From Uji (Kyoto). 

  If you're looking for a higher quality culinary matcha, look no further.  Fantastic color, soothing aromas, minimal astringency and bitterness ... it's ideal for those who want a high quality yet affordable matcha. Makes fantastic blended drinks, perfect for all culinary applications. It even tastes good solo, ice cold.   Why do people like our matcha so much? Selected for its taste and flavor, and prized for its intense concentrations of phytonutrients and antioxidants. From Uji, Kyoto. 

These four matcha are intense in every way. No trace of bitterness (this is rare in the matcha world) for these umami-packed and uniquely potent teas. You can really taste the terroir. Creamy, brothy, and lots of chlorophyll. Intense! Blend 97 Blend 98 Blend Kamakura Blend Rikyu Flight includes four 4g jars of matcha in a custom designed matte black box with a kimono-stenciled obi. Perfect for gifting.

Blend 94: A feisty, gorgeous matcha that's ready to slap you with its attitude. Racy. Fantastic color, heady aromas, intense "matcha" taste (think strong green tea ice cream), faint twinges of bitterness and astringency (which gives it its sass). Plenty of umami and natural sweetness means it pairs beautifully with savory food. Blend 97: The color is wildly vibrant. Mouth entry is wondrous and seamless. The tea is sweet, with almost no trace of bitterness (this is rare in the matcha world). Clean, with just the right amount of earthiness. Makes crema that's rich, thick, and delightful. A pure joy to sip. Blend Rikyu: This tea, whipped up thick, seems to send memory into overdrive; into a contemplative state. We think Sen No Rikyu, the most masterful and original matcha connoisseur in Japan's very long history of tea, would have marveled at its rich, umami-laden flavor, brilliant color, and ridiculously long finish. Each blend size is 30g / 30 Servings and includes jar for each.

This collection highlights what Eric mostly drinks daily. The perfect selection for someone wanting to try matcha from each of the three tiers. Blend 94 Blend 98 Blend Rikyu Blend Hikari Flight includes four 4g jars of matcha in a custom designed matte black box with a kimono-stenciled obi.Perfect for gifting.

Everything you need to enter straight into matcha bliss.   Here's what's included: 30g jar of the umami-filled matcha Blend 93 Custom designed powerful frother Handcrafted purple bamboo scoop Stainless sieve Soft cotton tea towel Exclusive Slate tumbler In detail: * 30g jar of Blend 93 -- tThe perfect entry-level hyperpremium matcha; that is, it's got lovely umami, has a vibrant, emerald color, has little bitterness or astringency, and has a nice, long finish that leaves a sweet and delicious aftertaste in the mouth (and also makes the breath fresh and sweet). ($42 value) * All the tools you need -- a custom ultra-powerful handheld frothing wand, a fine sieve that fits perfectly over the Slate tumbler (see below), and a traditional matcha scoop made from purple bamboo, which measures out the matcha and perfectly pushes it through the sieve. The whole bundle comes beautifully wrapped in a 100% ring spun cotton towel that gets softer with each use. ($33 value) * Slate tumbler -- we designed these beauties to make the perfect tumbler of matcha with the toolkit described above. A true pleasure to hold in the hand, thanks to its "grippy" and textured exteriors (think slate board or even chalkboard). Interior has a smooth glaze for easy cleanup. Modern, robust, and ideal for matcha. ($29 value)  Total value is $115 This collection ships only to U.S. and Canada. Frother requires 2 AA batteries (not included)

This brewed genmaicha tea is nutty, toasty, and slightly sweet, with a comforting and alluring aroma. It's comprised of toasted brown rice, sencha (Japan's most popular type of green tea, known for its rich umami and vibrant green color), and matcha (6%). We love it in the mid and late afternoons; the perfect pick-me-up, very lightly caffeinated. Good anytime for modest stimulation. Caffeine: A serving contains around 15mg of caffeine, or about half that matcha. In contrast, a cup of brewed coffee contains around 150mg, so it's roughly a tenth of a cup of brewed coffee.  How to brew: Best brewed with water at 185°F for 1 minute (longer if you want it stronger / more astringent). Serving size: 1 tablespoon (about 5g) per 6-8 oz water.

This heavenly set includes: 100g of Gyokuro, a uniquely Japanese tea, harvested by hand and, like matcha, grown under black netting for about three weeks prior to harvest. This "babying" treatment of shading the delicate leaves produces potent umami -- it's very dashi-like, and there is nothing quite like it. Ellipses, A classic teapot from the Tokoname region of Aichi Prefecture and its 1,000-year history. Elegant yet sturdier than it looks. Makes the preparation and serving of gyokuro very special.  Noir and Pearly Gray cups - Made in the Mino-style of beautiful yet practical ceramics, in the small town of Taji, Aichi Prefecture, Japan. These two-toned cups are glazed on top only; the lower part is the raw earth-toned clay, giving them a soft and inviting touch. This set ships to US and Canada only; 

Our first steeped tea! This uniquely Japanese tea is harvested by hand and, like matcha, grown under black netting for about three weeks prior to harvest. This "babying" treatment of shading the delicate leaves produces potent umami -- it's very dashi-like, and there is nothing quite like it. Combine that intense umami with notes of butter, kelp, edible flowers, and even custard, for a truly rich and heady taste experience. Loads of L-theanine and a higher caffeine content than matcha (about 60mg per serving, versus matcha's 25-30) make it the ideal accompaniment to focused work, reading, and driving. Meditation after a cup is awfully nice, too. Also note that the leaves are not only edible after steeping, but delicious -- as sashimi on a small plate with a tiny amount of soy sauce, as topping for hot rice, or tossed into salads. 

100% first flush, limited edition, high-theanine gyokuro. If you're looking for Japan's most umami-laden green tea, you've found it.  This uniquely Japanese tea is harvested by hand and, like matcha, grown under black netting for about three weeks prior to harvest. This "babying" treatment of shading the delicate leaves produces potent umami -- it's very dashi-like, and there is nothing quite like it. Combine that intense umami with notes of butter, miso, kelp, edible flowers, and even custard, for a truly rich and heady taste experience. Loads of L-theanine and a higher caffeine content than matcha (about 60mg per serving, versus matcha's 25-30) make it the ideal accompaniment to focused work, reading/studying, and driving. If you have a meditation practice, do try practicing after a cup. It's the perfect combination of heightened alertness and deep relaxation.  Important: the leaves are not only edible after steeping, but delicious -- as sashimi on a small plate with a tiny amount of soy sauce. Try topping hot rice with them. Toss them into salads. Excellent on tofu and fish.  

Berkeley ceramicist Kiyomi Koide strikes again! Our first handled cup. Hokkori in Japanese means calming, especially in regard to something warm/soft/steamy. So fun to drink tea (and other beverages) from these.  Dimensions -- height 4" upper diameter 2.5" Made in Berkeley, California. Care: We recommend hand washing. PLEASE NOTE: because each piece is truly one of a kind, expect variations in color and shape.

This houjicha is 100% certified organic green tea. But instead of using the leaves, as we do for matcha, it's the stems and branches of the plant that are used. The stems get roasted in big clay pots over a charcoal fire until they turn brown and very aromatic. They then get milled and turned into fine powder. You use a scant gram of this powder to make a cup of tea, using the same matcha frother you're already using. The taste is just delightful -- toasty and roasted flavors meld with classic green tea flavors. It's earthy with some tobacco notes, with caramel notes. We especially enjoy it after dinner / before bed. There are four great things about this houjicha: It's decaf! Well, as close to caffeine-free as decaf coffee is; not 100%, but close. You can drink it anytime and not worry about the caffeine. We get the satisfaction of using the entire plant, not just the leaves for matcha. It feels good to consume these stems. So much better than using them just for compost! Zero waste. Excellent for coffee lovers. The smoky, nutty, roasted flavor profile and aromas are usually a hit with coffee lovers. Very affordable -- roughly 35 cents per serving.

This houjicha is so flavorful and inviting, and is 100% green tea. But instead of using the leaves, as we do for matcha, it's the stems and branches of the plant that are used. The stems get roasted in big clay pots over a charcoal fire until they turn brown and very aromatic. They then get milled and turned into fine powder. You use a scant gram of this powder to make a cup of tea, using the same matcha frother you're already using. The taste is satisfying -- toasty and roasted flavors meld with classic green tea flavors but with plenty of umami and a long, smoky finish. It's redolent of good toast, hints of hazelnut and brown sugar. We especially enjoy it after dinner / before bed. There are four great things about this houjicha: It's decaf! Well, as close to caffeine-free as decaf coffee is; not 100%, but close. You can drink it anytime and not worry about the caffeine. We get the satisfaction of using the entire plant, not just the leaves for matcha. It feels good to consume these stems. So much better than using them just for compost! Zero waste. Excellent for coffee lovers. The smoky, nutty, roasted flavor profile and aromas are usually a hit with coffee lovers. Very affordable -- roughly 37 cents per serving.

Toasty flavors meld with classic green tea flavors but with plenty of umami and a long, smoky finish. Redolent of good toast, hints of hazelnut and brown sugar. Matched with a Kohiki (Light) tumbler and Matcha Tool Kit. This set includes: 100g of Houjicha Reserve, toasty and roasted flavors meld with classic green tea flavors but with plenty of umami and a long, smoky finish. It's redolent of good toast, hints of hazelnut and brown sugar. Kohiki (Light) tumbler - Renown Ceramicist Hideki Yokoo threw these beauties for us in his lovely downtown San Francisco studio. Matcha Tea Tool Kit - All the tools (frother, sieve, and scoop) you'll need to make a perfect cup of matcha in one kit.     This set ships to US and Canada only.

For four years, we hunted all over Japan to find an organic matcha that merits inclusion into our hyperpremium lineup, and here it is, at long last. A blend of organic matcha that hits all the right notes: big umami, electric color, rich creamy sweetness with only faint traces of bitterness, and a huge finish that lingers on the tongue long after it's swallowed. Why do people like our matcha so much? From a Kagoshima (Kyushu) coop that has finally figured out how to make a delicious organic matcha.

Want to brighten the mood in your kitchen? If this matcha-sipping happy jizo won't do it, we're not sure what will! Super-absorbent, cottony-soft to the touch. Gets even softer and more absorbent with each wash. Dry your hands, your dishes, your greens/veggies. Wrap your warm bread in it. Let the jizo spread the love and joy throughout the kitchen (and maybe throughout the rest of the house, too). dimensions: 28.5" x 20.5" material: 100% cotton origin: India

Brilliant Blend Kamakura matcha that's so smooth, zero bitterness ....  Includes the Agari toolkit: a wide scoop (once you use it, it's hard to go back to the skinny ones), our custom frother, and the Komakai hammered sieve, all wrapped in a katagami-themed napkin. 

Ceramicist Hideki Yokoo threw these beauties for us in his lovely downtown San Francisco studio. Kohiki refers to the white foundational makeup that geisha often use, but in ceramics it refers to the application, with a small brush, of loose white clay over a dark clay body to create organic markings. Flat bottom, fits perfectly even in small hands. For those who prefer to use the chasen, the traditional bamboo matcha whisk.  Dimensions: 2.5" tall,  4" diameter Capacity: 8oz. / 0.17L at full capacity, but we recommend 4-5 oz for matcha. Care: Microwave safe and dishwasher safe, but we recommend careful hand washing  to avoid chipping.   PLEASE NOTE: Because each piece is truly one of a kind, expect some variations in color and shape. *Ships only to US and Canada;