Why is your matcha so expensive?

Mainly because the farmers and processors care so much; their processes take longer, require more steps, and are just harder. They’re pretty obsessed with producing Japan’s tastiest and healthiest matcha, and we don’t mind paying them well for the extraordinary product they produce. Rarity comes into it as well -- some blends, especially the named blends (Rikyu, SE, Hikari, and Daphne) have extremely limited production. These teas are hard to produce.