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Journal
Profiles of Hardcore Matcha Drinkers: Jeff Jacobson
One of the greatest pleasures of the matcha business is getting to know the people who make it all possible — our illustrious and fascinating custo...
By Eric Gower
5 Reasons to Drink Matcha Instead of Coffee (Yes, Caffeine is One of Them)
I’ve said it many times before, but I’ll say it again: I have always loved good coffee, still love it, and will likely always love it. But I don’t ...
By Eric Gower
Matcha Shot, Glass of Water
By now everyone knows that you need to drink more water than you think you need. It’s amazing what a cool glass of water will do for a fatigued min...
By Eric Gower
7 Ways Matcha Will Change Your Life
People are constantly asking me what matcha can do for them. Here are just seven benefits of regular matcha drinking. Fights fatigue. Matcha is a p...
By Eric Gower
Make Your Own Matcha Energy Drink, and Stop Buying “Energy Drinks”
The scope and scale of “energy” drinks on the market today never cease to amaze me. They’re everywhere, in local markets, gas station minimarts, su...
By Eric Gower
The Breakaway Matcha Ceremony
The Japanese tea ceremony is a thing of unquestionable intrigue, beauty, and sheer historical awesomeness. It is triply so when performed and enjoy...
By Eric Gower
Matcha and Coffee — Sort of Like Cats and Dogs
I’ve never understood why people ask, “Are you a cat person or a dog person?” Why the dichotomy? Isn’t it possible to love both? Of course it is; I...
By Eric Gower
Matcha, Productivity, and L-Theanine
Most of us agree that we feel awfully good after drinking a thick cup of matcha. Part of the reason behind feeling good is surely a placebo effect:...
By Eric Gower
Matcha and Addiction
Am I addicted to matcha? Probably. But what does this mean exactly? The most common definition of addiction is probably something like: the continu...
By Eric Gower
Matcha — Drinking a Plant
When we drink matcha, we’re actually drinking a plant. Not the extract of a plant, mind you: the actual plant itself.The leaves of this gorgeous pl...
By Eric Gower
Matcha and Water Temperature
For most of us, it’s common sense that tea is made with boiling water. Plonk tea bag in cup, add boiling water, steep, toss bag, drink. The end. Ho...
By Eric Gower
Matcha With Tynan
I recently had the opportunity to have a cup of matcha with the fascinating and inspiring Tynan, a young entrepreneur who’s obsessed with living a ...
By Eric Gower
From Red Rose to Rarefied Matcha
I grew up with Red Rose tea bags, a blend of black and orange pekoe teas. My mother liked to make a cup in the evenings, after dinner, and I felt ...
By Eric Gower
Leo Babauta on Focus, Flow, and Matcha
I recently had matcha in SF with the inimitable Leo Babauta. This guy, despite having created an army of fans who love his musings on productivity,...
By Eric Gower
“Going Quiet” with Matcha
There are lots of metaphors about the incessant chatter going on in most our heads, that datastream of conversations, impressions, admonitions, and...
By Eric Gower
Adapting Matcha to Local Conditions
The Japanese tea ceremony as it is practiced in Japan can be a thing of beauty. The tradition is roughly 830 years old. Like so many other traditio...
By Eric Gower
Matcha and Gratitude: Homage to an 830-Year-Old Tradition
Plenty of people consider matcha to be a new trend. In reality it’s been a trend in Japan for roughly 830 years, started by those crazy trend-setti...
By Eric Gower
“Culinary” Matcha, Anyone?
By now, most people with even a marginal interest in food and food trends have heard of matcha. This is a good thing, and its overall popularity co...
By Eric Gower
Breakaway Matcha at Dwell on Design
The fine people at Dwell Magazine are such matcha converts that they invited Breakaway Matcha to exhibit and pour matcha shots for all the designer...
By Eric Gower
Really, Really, Really Thick Matcha
I recently had what can only be described as a transcendent matcha experience: I drank the equivalent of about 12 servings of matcha, but did so in...
By Eric Gower
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