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2024 Gift Guide
Matcha
Other Teas
Ceramics
Teaware
Sets / Gifts
Learn
Tutorials
Journal
Masterclass
Cooking with Matcha
Research Database
About
Our Story
Why Us?
Press
Log In
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Journal
Matcha With Tynan
I recently had the opportunity to have a cup of matcha with the fascinating and inspiring Tynan, a young entrepreneur who’s obsessed with living a fulfilling and adventure-packed life. We hung out ...
By Eric Gower
From Red Rose to Rarefied Matcha
I grew up with Red Rose tea bags, a blend of black and orange pekoe teas. My mother liked to make a cup in the evenings, after dinner, and I felt sophisticated whenever I joined her for a cup. She...
By Eric Gower
Leo Babauta on Focus, Flow, and Matcha
I recently had matcha in SF with the inimitable Leo Babauta. This guy, despite having created an army of fans who love his musings on productivity, happiness, minimalism, frugality, vegetarianism/v...
By Eric Gower
“Going Quiet” with Matcha
There are lots of metaphors about the incessant chatter going on in most our heads, that datastream of conversations, impressions, admonitions, and other mental events that seem to occupy most of o...
By Eric Gower
Adapting Matcha to Local Conditions
The Japanese tea ceremony as it is practiced in Japan can be a thing of beauty. The tradition is roughly 830 years old. Like so many other traditional Japanese arts, the formal study of tea can tak...
By Eric Gower
Matcha and Gratitude: Homage to an 830-Year-Old Tradition
Plenty of people consider matcha to be a new trend. In reality it’s been a trend in Japan for roughly 830 years, started by those crazy trend-setting zen buddhist priests. But in a sense, “plenty o...
By Eric Gower
“Culinary” Matcha, Anyone?
By now, most people with even a marginal interest in food and food trends have heard of matcha. This is a good thing, and its overall popularity continues to climb. The confusing issue is that many...
By Eric Gower
Breakaway Matcha at Dwell on Design
The fine people at Dwell Magazine are such matcha converts that they invited Breakaway Matcha to exhibit and pour matcha shots for all the designers and design-lovers that will flock to the LA Conv...
By Eric Gower
Really, Really, Really Thick Matcha
I recently had what can only be described as a transcendent matcha experience: I drank the equivalent of about 12 servings of matcha, but did so in just three stunningly beautiful bowlfuls as I sip...
By Eric Gower
Matcha and Cooking at Tassajara
We’re doing it again: another workshop at one of my favorite places on earth, the Tassajara Zen Mountain Center, in the Ventana Wilderness, southeast of Carmel, taught by myself and the delightful ...
By Eric Gower
Making Matcha with David Gans
I recently had the pleasure of spending an afternoon at the home of musician, radio host, and deadhead extraordinaire David Gans and his lovely wife Rita. They were curious about matcha, so I broug...
By Eric Gower
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You definitely need tools!
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Perfect coldbrew everytime
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The ideal way to store your matcha
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The ideal way to store your matcha
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