Eric's Letters

A collection of letters from Eric Gower, published monthly. Musings on matcha, meditation, wellness, and mindfulness.

New Pause

I’m starting to use my phone as a super simple and super effective nudge toward having better days.
By Eric Gower

Do You Care?

Answer that and maybe we get the keys to the kingdom.
By Eric Gower

Renewal

I'm going to do my best to make 2024 a stand-out year. I hope you will too!
By Eric Gower

Good Prevails

This is good news. I hope it's as comforting for you as it is for me.
By Eric Gower

Optimism

I'd much rather be an optimist and be wrong than be a pessimist and be right.
By Eric Gower

Rituals

An extremely short note on ritual and its role in the current madness.
By Eric Gower

Happy Today

It's an ancient and utterly unoriginal thought, but it bears repeating anyway: the journey is the destination.
By Eric Gower

Deep Lindy

If something has been around for a long time and still in its original form, it is likely to be around for a lot longer.
By Eric Gower

Antifragile

Randomness and chaos will enter, as they always do. Let's expect them, and not resist when they do.
By Eric Gower

Deeper Hunger

Lately I've been questioning what really drives all this hunger.
By Eric Gower

Restore

You've almost certainly spent today without encountering some terrifying form of chaos, in contrast with much of the world.
By Eric Gower

Metta

Be on your own side. It makes life so much easier, and better.
By Eric Gower

Fallible

I've always liked this word, but in my later decades its importance to me has only grown.
By Eric Gower

Can We Pause?

When people ask me what makes our matcha different from everyone else's, I often reply, "we like to pause."
By Eric Gower

Sleep is Good

Please take sleep as seriously as you do with a nutrient-dense, whole-foods diet and plenty of daily movement. It really matters!
By Eric Gower

Impeccable

Can you do one thing with impeccable integrity today? And one tomorrow, too?
By Eric Gower

Matcha Love

Love often takes the form of a craving for attention, but it's really not: It's the gift of giving attention.
By Eric Gower

Beginners Mind

You grant your full attention to being open to whatever arises, in real time. A never-ending series of beginning again.
By Eric Gower

More Love

Can we love a little extra this year? Everyone around us would be the beneficiaries, but we will, too. Are there any downsides to trying?
By Eric Gower

Remember

A quick note to wish you, and everyone who matters to you, a two-week long period of bliss-ish relaxation.
By Eric Gower

Ichigo

This arising and passing of absolutely everything isn't some subjective claim about how the mind works.
By Eric Gower

Off the Ride

Stop being effortful for brief moments throughout the day.
By Eric Gower

Micromoments

By taking brief pauses during transitional moments, such as opening a door or checking emails, and focusing on a single breath, they find a way to integrate meditation into their daily life and cul...
By Eric Gower

Don't Mind

Jiddu Krishnamurti, the Indian philosopher, found boundless happiness by declaring, "I don't mind what happens next," emphasizing the importance of accepting life's unpredictability and detaching o...
By Eric Gower
Shipping Icon Free shipping on subscriptions + orders over $49 (US only)

{property.value} {property.value} {property.value} Include jar: {property.value}

Delivery every {property.value}

{property.value}

− +
Subtotal
Checkout
You definitely need tools!
Matcha Tea Tool Kit
Perfect coldbrew everytime
Coldbrew Bottle
The ideal way to store your matcha
Coldbrew Bottle
The ideal way to store your matcha
Coldbrew Bottle